The Challenge
Google is betting big on RCS as the next evolution of business messaging—moving past SMS to rich, interactive, verified experiences. You'll own the entire EMEA go-to-market strategy, bridging product, engineering, and a complex partner ecosystem (carriers, CPaaS providers, aggregators, brands) to make RCS the default for enterprise messaging.
Your Mission
Map the EMEA RCS landscape: identify top 20 carrier, CPaaS, and brand partners by market; assess current adoption barriers and competitive threats
Develop the EMEA RCS GTM playbook: define positioning, pricing model, and channel strategy tailored to key verticals (e-commerce, fintech, retail)
Establish governance: align Product and Engineering on commercial roadmap; secure exec buy-in for resource allocation and go-to-market investment
Launch partner recruitment: sign first 3-5 pilot brands and 2-3 major CPaaS partners to validate GTM thesis and generate early case studies
Scale adoption: achieve 15+ active brand customers and 5+ CPaaS integrations with measurable transaction volume or message throughput
Build carrier momentum: secure commercial agreements with 3-4 major EMEA carriers to enable RCS native integration and preferential routing
Prove ROI: establish standardized metrics (cost-per-message, conversion lift, customer acquisition cost) and publish case studies with 2-3 marquee brands
Own regional expansion: develop market-specific GTM strategies for top 5 EMEA markets (France, Germany, UK, Spain, etc.); hire regional partnership leads if needed
KPIs You'll Own
RCS Business Messaging Adoption Rate (EMEA)
% of target brands and CPaaS providers actively using RBM by month; ladder to regional leadership position.
Transaction Volume / Message Throughput
Monthly active RCS messages sent through partners; northstar growth metric for ecosystem health and commercial viability.
Partner Revenue / ARR (Direct & Indirect)
Cumulative revenue generated from RCS partnerships; measure GTM strategy ROI and partner lifetime value.
Carrier Commercial Agreement Rate
# of signed carrier agreements enabling native RCS native routing and preferential treatment vs. SMS.
Time-to-Revenue (Partner Onboarding Cycle)
Days from partner sign to first paying transaction; measure go-to-market efficiency and friction.
Tools & Stack
Your Team
Your Manager
VP or Director, Global Partnerships (reporting line likely to Google Partnerships org or Commerce/Communications vertical lead)
Current Team
Cross-functional: embedded with Product (RCS team), Engineering, and existing EMEA partnerships team; likely 2-4 direct reports (regional partner managers or vertical specialists)
New strategic hire to scale EMEA RCS adoption; may expand team headcount based on partner pipeline growth
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% annual bonus tied to GTM milestones and partner adoption KPIs
Equity
Equity grant (typical for Google mid-level): ~0.5-1.5% refresher grants annually
Remote
On-site in Paris (with flexibility to work London or Paris); expect 30-40% travel for partner meetings across EMEA
Benefits & Perks
Company Intelligence
Google is the world's largest search and advertising company, with a sprawling portfolio spanning cloud, hardware, AI, and commerce. The Global Partnerships team incubates new revenue streams by aligning Google's capabilities with enterprise partner needs—from carriers to CPaaS providers to enterprise brands.
Founded
1998
Team Size
190000
Funding
Public (Alphabet Inc.)
Customers
Billions of end users; tens of thousands of enterprise partners across ads, cloud, commerce, and communications
Culture
Data-driven, fast-moving, opinionated. Bias toward shipping and learning. Strong emphasis on cross-functional collaboration and executive visibility.
Is This Role For You?
- You've scaled B2B partnerships or GTM strategies from 0 to 1 in an emerging category (messaging, fintech, AI, etc.) and can thrive in ambiguity
- You speak fluent European language (French, German, Spanish) and have deep EMEA market relationships or carrier/CPaaS network knowledge
- You excel at translating technical product capabilities (RCS features, APIs, rich content) into compelling business value propositions for C-level buyers
- You're comfortable owning multi-stakeholder complexity: aligning product roadmaps, partner incentives, carrier economics, and brand buyer needs in one narrative
- You have 12+ years of business development, product commercialization, or GTM leadership in SaaS, messaging, or mobile commerce
- You need day-to-day hands-on execution; this role is strategic leadership and partner influencing—not tactical sales or implementation
- You lack carrier, CPaaS, or enterprise messaging platform experience; the learning curve on RCS ecosystem complexity will slow early wins
- You're uncomfortable with data and metrics; you'll own the ROI case for RCS adoption and must evangelize via performance dashboards
- You're not fluent in at least one EMEA language beyond English; EMEA partner trust and negotiation will suffer
Interview Process
Recruiter Screen (30 min)
Background, GTM experience, RCS/messaging familiarity, and language fluency. Confirm relocation/on-site fit for Paris.
Hiring Manager (Director/VP, Partnerships) — 1h
Deep dive on your biggest GTM win: segmentation, positioning, partner acquisition, revenue model. Assess strategic thinking and partner stakeholder management.
Product & Engineering Alignment Panel (1.5h, 2-3 stakeholders)
Technical acumen on RCS, APIs, and messaging platforms. Can you translate features into partner incentives? How do you navigate product/partner tensions?
EMEA Partner/Market Expertise Panel (1h)
Existing EMEA partnerships lead or regional head evaluates your carrier, CPaaS, and regional market knowledge. May include case study roleplay.
Executive Stakeholder Round (VPG or Exec, 45 min)
Confidence in strategy, leadership presence, and ability to influence without authority. Expect questions on ambiguity navigation and multi-year vision.
Offer & Close (with People Ops)
Compensation, start date, onboarding plan, and first 90-day roadmap discussion.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.