The Challenge
Alan is scaling organic acquisition across 4 markets (France, Spain, Belgium, Canada) with 1M+ members and 45% YoY growth. You'll professionalize their SEO/GEO content engine-turning organic into their #1 channel-while building repeatable, AI-augmented workflows that work across different regulatory and cultural contexts.
Your Mission
Map keyword landscape and search intent across all 4 markets using SEMrush/Ahrefs; identify top 50 high-intent content opportunities
Build 15-20 SEO/GEO-optimized pieces of content (landing pages, guides, wellness articles) that generate non-branded traffic
Document and operationalize Alan's tone of voice guidelines; audit existing content for brand consistency
Set up Dust agent workflows for content research, first-draft generation, and multi-market localization
Scale to 60+ published SEO/GEO pieces driving measurable organic conversions; track self-serve sign-ups by content piece
Achieve 30% month-over-month growth in organic sessions; establish baseline GEO conversions from LLM mentions
Build repeatable content calendar and production system across France, Spain, Belgium, Canada with localization workflows
Train Growth team on AI-powered content tools (Claude, ChatGPT, Perplexity); document playbooks for scaling without sacrificing quality
KPIs You'll Own
Organic Sessions
Month-over-month growth in non-branded search traffic to owned properties; track by market.
Self-Serve Conversions from Organic
Number of sign-ups or demo requests attributed to organic content; connect to revenue.
GEO Conversions (LLM-driven)
Mentions in ChatGPT/Perplexity and resulting clickthrough or sign-up volume; early-stage metric.
Content Production Velocity
Number of pieces published per week/month; track time-to-publish with and without AI workflows.
Keyword Ranking Progress
Position improvements for target keywords across all 4 markets; focus on top 100 keywords.
Tools & Stack
Your Team
Your Manager
SEO/GEO Growth Marketer (peer role, working as a duo)
Current Team
Growth team; you'll partner cross-functionally with product, localization, and regulatory teams across 4 markets
New hire to professionalize organic content engine and build scalable AI workflows
The Package
Salary
€45K-€55K base
Remote
On-site, Paris (Île-de-France). Full-time contract.
Benefits & Perks
Company Intelligence
Alan is a vertically integrated health partner uniting insurance and smart healthcare delivery. Serving 1M+ members across France, Spain, Belgium, and Canada with 45% YoY growth, they're repositioning health benefits as an investment, not a cost center. Their mission: help people live in good health to 100 while reducing claims costs and creating new revenue.
Team Size
501-1000
Customers
Tens of thousands of companies; 1M+ members
Culture
Mission-driven, distributed ownership, radical transparency, async-first, long-term thinking, direct feedback culture
Is This Role For You?
- You're a strong writer who can make complex insurance/health topics clear and compelling for non-experts
- You're comfortable with AI tools (Claude, ChatGPT) and eager to build workflows that scale content without losing human touch
- You have 2-4 years of SEO, content marketing, or growth marketing experience with proven organic traffic wins
- You're energized by multi-market launches and can navigate regulatory/cultural differences across France, Spain, Belgium, Canada
- You obsess over data: keyword research, search intent, conversion tracking, and A/B testing
- You think AI replaces human judgment-this role requires balancing automation with quality and brand voice
- You've only worked in English-speaking markets or single-geography contexts; multi-market SEO is core to this role
- You're a perfectionist who struggles with iteration; you'll be shipping content fast, learning, and optimizing
- You prefer deep technical SEO over content strategy and copywriting; this is 70% content, 30% technical
Interview Process
Phone Screen
30 min with Growth team. Discuss SEO wins, content portfolio, and your approach to AI-powered workflows.
Writing Sample
Create a short SEO-optimized piece (or GEO piece for LLMs) on a health/insurance topic; show your process.
Deep Dive Interview
90 min with SEO/GEO Growth Marketer and Growth Lead. Walk through content strategy, multi-market challenges, AI tool experience.
Take-Home Project
Design a 90-day content roadmap for one market (France or Spain); include keyword targets, content formats, and AI workflow ideas.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.