Demand Generation Lead

Accountabilities:

• Own and optimize end-to-end email nurture programs, including strategy, sequencing, triggers, and performance optimization across audience segments

• Build, manage, and continuously improve marketing automation workflows across CRM and sales systems

• Oversee CRM operations including segmentation, lifecycle management, data hygiene, and pipeline structure

• Design and maintain lead scoring and account scoring models aligned with ICPs and buying signals

• Leverage intent and enrichment data to identify in-market accounts and prioritize high-value opportunities

• Develop and maintain sales enablement assets such as ABM playbooks, outreach sequences, decks, and one-pagers

• Build dashboards and attribution models to connect marketing activity to pipeline and revenue performance

• Manage website tracking, conversion analytics, and CRO recommendations based on user behavior and performance data

• Provide actionable insights and strategic recommendations to improve conversion efficiency and campaign performance

• Support reporting on marketing technology stack usage, ROI, and budget allocation effectiveness

• Collaborate cross-functionally with sales, ABM, and field marketing teams to drive execution and alignment

• Apply generative AI tools to enhance content creation, automation, and analytical workflows

Requirements:

• 5+ years of experience in B2B demand generation, marketing operations, or growth-focused roles

• Strong hands-on experience with CRM platforms such as HubSpot, Salesforce, or equivalent tools

• Proven expertise in marketing automation, segmentation, lifecycle management, and lead scoring frameworks

• Experience working with intent data platforms, enrichment tools, and ICP/TAL development

• Strong analytical skills with experience in GA4, BI tools (Looker, Power BI, or similar), and attribution modeling

• Knowledge of website tracking, conversion optimization, and A/B testing methodologies

• Strong copywriting skills focused on conversion-driven email and enablement content

• Experience collaborating with sales and marketing teams in B2B or enterprise environments

• Comfortable working independently in remote, async-first environments

• Familiarity with generative AI tools and ability to apply them effectively in marketing workflows

• Bonus: Experience with ABM programs, Marketo/Eloqua, agency background, or basic SQL/data analysis

Benefits:

• Competitive compensation package aligned with experience

• Remote-first working arrangement with flexible collaboration model

• Opportunity to directly impact revenue growth and marketing performance

• Exposure to advanced marketing technology stacks and AI-driven workflows

• High-ownership role with strategic influence on demand generation systems

• Continuous learning environment with focus on innovation and experimentation

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1