Senior Manager, Demand Generation, Paid Media

Accountabilities:

• Own global paid media strategy and execution across search, social, display, programmatic, and third-party channels, driving full-funnel performance from click to pipeline and closed-won revenue.

• Manage a $10M+ annual paid media budget, including allocation, forecasting, optimization, and performance reporting.

• Drive core demand generation KPIs including lead volume, lead quality, pipeline contribution, cost per lead, and return on ad spend.

• Lead and mentor a growing paid media team, setting clear expectations, performance standards, and development plans.

• Oversee vendor and partner relationships, including contract negotiation, performance evaluation, and optimization of external media programs.

• Collaborate with campaign, content, and product marketing teams to align messaging and maximize paid amplification of initiatives.

• Implement conversion rate optimization strategies across landing pages, ad creative, and lead capture flows.

• Use data and analytics to continuously optimize campaigns and present insights and recommendations to senior stakeholders.

• Ensure accurate attribution and reporting through tools such as Salesforce and marketing automation platforms.

• Explore and integrate emerging paid media trends, including AI-driven search and generative engine optimization.

Requirements:

• 5+ years of B2B paid media or demand generation experience in a SaaS or enterprise software environment.

• Proven experience managing large-scale paid media budgets and multi-channel performance marketing programs.

• Strong expertise in platforms such as Google Ads and LinkedIn Campaign Manager, with exposure to Reddit, Meta, programmatic DSPs, and tools like 6sense.

• Experience working with third-party demand generation vendors, including content syndication and review platforms (e.g., G2).

• Proficiency with Salesforce and Marketo for reporting, attribution, and funnel analysis.

• Strong analytical skills with the ability to translate complex performance data into actionable insights.

• Experience optimizing landing pages and conversion funnels using tools such as Instapage or similar platforms.

• Demonstrated ability to manage vendor relationships, negotiate contracts, and drive ROI improvements.

• Experience scaling or building paid media teams is strongly preferred.

• Strong communication skills with the ability to influence senior stakeholders and present performance narratives clearly.

Benefits:

• Competitive compensation package with base salary aligned to experience

• Annual performance bonus opportunity (up to 15%)

• Equity incentive program

• Comprehensive health, dental, and vision insurance plans

• HSA contributions and flexible spending accounts

• 401(k) retirement plan

• Remote-first work environment with flexible scheduling

• Unlimited PTO and additional summer Fridays

• Home office and wellness stipend

• Monthly internet reimbursement

• Learning and development budget for professional growth.

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