The Challenge
BforBank is digitally transforming across Europe and needs someone to own CRM campaign execution and optimization. You'll work at the intersection of marketing, product, and data-directly impacting customer retention and lifetime value for a fast-growing digital bank.
Your Mission
Master Adobe Campaign and internal CRM workflows; execute 3-4 full campaign cycles end-to-end
Build reporting dashboards tracking open rates, click rates, conversion rates, and A/B test performance
Establish communication cadence with Data Science, Product, Compliance, and Customer Service teams
Identify and document 2-3 quick-win optimization opportunities from existing campaign performance
Own CRM strategy implementation for 1-2 product lines; design contact plans with measurable KPIs
Execute 8+ A/B tests with clear hypotheses; document learnings into playbook for team
Reduce campaign approval cycle time by 20% through streamlined coordination processes
Present quarterly CRM performance insights to leadership with actionable recommendations
KPIs You'll Own
Email Open Rate
Track baseline and test performance across all CRM campaigns; target 30%+ for transactional, 20%+ for promotional
Click-Through Rate (CTR)
Monitor CTR by segment and channel; use A/B tests to identify high-performing message variants
Conversion Rate
Measure downstream actions (clicks → account opens, product adoption, cross-sells) from CRM campaigns
Campaign ROI / Payback
Calculate incremental revenue and cost-per-acquisition from CRM touchpoints vs. baseline
Unsubscribe & Complaint Rate
Monitor list health; stay compliant with banking regulations and brand reputation safeguards
Tools & Stack
Your Team
Your Manager
Direction Marketing & Communication (CRM team lead)
Current Team
CRM team embedded in Marketing & Communication; cross-functional touchpoints with Data Science, Product, Compliance, Legal, Customer Service
New apprenticeship role; backfill or expansion role not specified
The Package
Salary
€1,280-€1,911/month
Remote
On-site at La Défense, 1-2 days WFH/week permitted; commute reimbursed at 75%
Benefits & Perks
Company Intelligence
BforBank is a digital-first European bank undergoing aggressive digital and cultural transformation. With 620 employees, the company is committed to responsible banking, agile operations, and innovation-driven growth across multiple markets.
Team Size
620
Culture
Learning organization; Agile-first; diversity and collaboration encouraged; RSE-focused; labeled 'Happy Trainees'
Is This Role For You?
- You're analytical, detail-oriented, and can translate campaign data into optimization recommendations
- You thrive in fast-paced, cross-functional environments and can own projects with minimal hand-holding
- You're fluent in English (operational level minimum) and curious about CRM best practices and martech
- You have strong writing skills, meticulous about copy and compliance, and comfortable working with legal/compliance teams
- You're energized by a 6-12 month apprenticeship with real ownership-not just coffee runs
- You expect stability in job scope; this role will evolve rapidly and require flexibility
- You're uncomfortable with frequent cross-team coordination calls and async communication
- You lack hands-on Excel skills or experience with campaign management tools; steep learning curve required
- You can't commit to on-site work at La Défense (1-2 WFH days max, not hybrid/remote)
Interview Process
Phone Screen
Screening for motivation, English fluency, and CRM/martech familiarity. ~20 mins.
Skills Assessment
Excel challenge + writing sample (copy review or brief analysis). Evaluate analytical rigor and communication clarity.
Team Interview
Meet CRM team lead and 1-2 peers. Discussion of past projects, collaboration style, and approach to cross-functional work.
Case Study / Project Walk-Through
Presentation of a past campaign or marketing project; explain your role, metrics, learnings, and what you'd do differently.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.