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Samba TV

TV measurement platform for the streaming era, tracking real audiences at scale.

Early-stageUSAEarly-stageUSA-basedData infrastructureTV + streaming

Famous for

What Samba TV is known for

  • Built measurement infrastructure for a fragmented streaming TV market where traditional Nielsen methods no longer apply.
  • Processes real household-level viewing data to give advertisers and networks actual audience insights, not projections.
  • Positioned at the intersection of legacy TV economics and modern streaming distribution, solving a $70B measurement gap.

For growth marketers

What it's like to work at Samba TV

Early-stage data infrastructure play in TV measurement. Small, technical team solving for a market in transition: legacy TV buyers need to understand streaming, streamers need proof of audience. Growth challenges are B2B2C (reach networks and agencies who reach brands). If you want to build in a category where the entire playbook is being rewritten and data is the moat, this is it.

Open positions

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FAQ

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