Deckers Brands
Footwear powerhouse behind UGG, Teva, and Hoka. Built for the outdoor and lifestyle market.
Founded
1973
Famous for
What Deckers Brands is known for
- UGG boots became a cultural phenomenon, driving billions in annual revenue across footwear categories.
- Acquired Hoka in 2017; transformed it from niche trail runner to mainstream lifestyle brand.
- Operates three distinct brands with separate positioning: premium comfort (UGG), adventure (Teva), performance running (Hoka).
For growth marketers
What it's like to work at Deckers Brands
Public company with 50+ years of brand-building muscle. Growth challenge spans multi-brand portfolio management, retail channel optimization, and D2C expansion across geographies. Team structure reflects mature org: brand-specific marketing leads, regional P&Ls, and retail partnerships. If you thrive in a scaled environment where brand heritage meets performance metrics, this is the seat.
About
In their own words
Deckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor founded in 1973 and based in Goleta, California. The company's portfolio of brands includes UGG, Teva, and Hoka. It was founded by Doug Otto and Karl F. Lopker. [...] | Headquarters in.
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