Deckers Brands
Footwear powerhouse behind UGG, Teva, and Hoka. Public company, $3B+ revenue.
Founded
1973
Famous for
What Deckers Brands is known for
- Built UGG into a $2B+ global brand from sheepskin boots in 1978.
- Acquired Hoka in 2017 at $95M; now fastest-growing performance shoe line.
- Operates three distinct brands across lifestyle, outdoor, and athletic categories.
For growth marketers
What it's like to work at Deckers Brands
This is a mature public company with established brands and global distribution. Growth teams here own category expansion, DTC channel optimization, and international market penetration across three distinct consumer segments. If you thrive in structured environments with real P&L accountability and multi-brand complexity, this is the seat.
About
In their own words
Deckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor founded in 1973 and based in Goleta, California. The company's portfolio of brands includes UGG, Teva, and Hoka. It was founded by Doug Otto and Karl F. Lopker. [...] | Headquarters in.
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FAQ
Questions about Deckers Brands
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