SEO Specialist

SEO Specialist

Salary: Upto $2,500/month

Department Digital Marketing, In-House Agency

Level Mid / Semi-Senior (2-4 years of hands-on experience)

Role Overview

We're looking for an SEO Specialist with hands-on experience who enjoys executing and continuously improving SEO performance across multiple brands. You'll play a key role in increasing organic visibility, driving qualified traffic, and supporting lead generation across our portfolio. We're looking for someone proactive, organized, technically solid, and excited to grow within our in-house marketing team.

Key Responsibilities

Technical SEO (Basic to Intermediate)

• Identify and fix common technical issues: broken pages, indexing problems, sitemaps, redirects.
• Review page speed and propose practical improvements (image compression, caching, etc.).
• Set up and monitor Google Search Console and Google Analytics 4 for each brand.
• Ensure all websites are correctly crawled and indexed by Google.

Keyword Research & Strategy

• Conduct keyword research by brand, industry, and target audience.
• Prioritize keywords based on search volume, competition, and search intent.
• Identify content opportunities not yet covered by competitors.
• Map keywords to existing pages or propose new content to create.

On-Page SEO

• Optimize titles, meta descriptions, headings (H1-H3), and image alt texts.
• Create clear content briefs for copywriters or the community management team.
• Refresh and improve existing content to improve rankings (Content Refresh).
• Maintain solid URL structure, internal linking, and site navigation per brand.

Off-Page SEO & Link Building

• Identify quality backlink opportunities for each brand.
• Conduct basic outreach: directories, brand mentions, guest posts.
• Monitor backlink profiles and flag toxic links when needed.

Local SEO (when applicable)

• Optimize and maintain Google Business Profile listings for each brand.
• Manage reviews, Q&A, photos, and posts on Google Maps.

Measurement & Reporting

Use AI tools to accelerate keyword research, content optimization, meta descriptions, technical analysis, and reporting.

Deliver monthly reports per brand: traffic, rankings, impressions, organic leads.

• Use Looker Studio or Google Sheets to present results in a clear visual format.
• Track keyword rankings weekly and adjust strategy based on performance data.

Tools & Platforms

We don't require expert-level mastery of everything, but we do expect real, everyday use of:

• Search Atlas (preferred)
• Google Search Console, error review, performance tracking, coverage reports.
• Google Analytics 4, traffic sources, conversions, user behavior.
• Google Business Profile, local listing management.
• SEMrush or Ahrefs (intermediate), keyword research, competitive analysis, backlinks.
• Screaming Frog or similar, basic technical site audits.
• WordPress or Shopify, direct content and on-page implementation.
• Canva / Google Slides, clean, organized report presentations.
• AI tools (ChatGPT, Claude), support for briefs, titles, and meta descriptions.

How Performance Will Be Measured

KPI Description

Organic Traffic Monthly session growth per brand

Top 10 Keywords Number of keywords ranking on page one

Organic Leads Contacts or form fills from organic search

Technical Errors Reduction of Search Console errors month-over-month

Avg. CTR Click-through rate from Google Search Console

Monthly Report On-time delivery with clear insights per brand

Who We're Looking For

Experience

• 2 to 4 years of practical SEO experience, results matter more than certifications.
• Has worked with at least 2-3 different brands or projects at the same time.
• Can show real proof of work: Search Console screenshots, traffic growth, ranking improvements.
• Agency or multi-client freelance background is a strong plus.

Education

• Degree in Marketing, Communications, Engineering, or equivalent, or self-taught with proven results.
• Certifications in Google Analytics, SEMrush, or HubSpot are valued but not required.

Soft Skills & Work Style

• Executor, not just a strategist, implements changes, doesn't only recommend them.
• Organized enough to juggle multiple brands without losing focus on each one.
• Communicates clearly and can explain SEO concepts to non-technical teammates.
• Curious and self-updating, Google's algorithm changes and this person adapts proactively.
• Comfortable working remotely with autonomy and clear deliverables.

What Success Looks Like (First 90 Days)

● Complete SEO audits for assigned brands.

● Fix high-priority technical SEO issues.

● Optimize key landing pages.

● Deliver keyword strategies for each website.

● Launch content optimization initiatives.

● Establish monthly SEO reporting.

● Present a prioritized SEO roadmap for each brand.

Nice to Have

• SEO experience in English or for the U.S. market.
• Basic understanding of CRO, knows that ranking means nothing if the page doesn't convert.
• Experience building automated reports in Looker Studio.
• Familiarity with SGE / AI-driven search and how it impacts organic strategy.

Job Type: Full-time

Work Location: Remote