The Challenge
NXP is electrifying automotive with 48V energy networks and power management tech. You'll own go-to-market strategy, win design-ins with tier-1 OEMs, and build third-party ecosystems for a product category reshaping vehicle architecture.
Your Mission
Map competitive landscape for 48V and electrification segments; identify 3-5 high-value customer targets and initiate design-in conversations
Develop and launch initial go-to-market collateral (1-2 whitepapers, product briefs, pitch decks) aligned with automotive customer buying cycles
Align product roadmap with sales and engineering teams; define customer sampling strategy and pricing framework for Q2-Q3 launches
Train global sales and FAE teams on value proposition; deliver 2 internal webinars on 48V system architecture and competitive differentiation
Secure 5+ design-wins or committed design-ins from target customers; track pipeline and revenue impact
Establish 2-3 strategic third-party partnerships (software, services, integrators) that extend product reach and customer support
Execute full product launch campaign including video content, social content series, and customer case studies across traction inverters, OBCs, PDUs
Deliver demand forecasting inputs and portfolio recommendations; support pricing and promotion strategy that hits revenue growth targets
KPIs You'll Own
Design-Win Count & Pipeline Value
Number of customer design-ins secured and total addressable revenue from won accounts.
Go-to-Market Launch Velocity
Time from strategy definition to market activation; measured by collateral completion and sales enablement completion rate.
Sales Adoption & Enablement
% of global sales and FAE teams trained and actively using product messaging in customer conversations.
Third-Party Ecosystem Growth
Number of active partnerships and partner-driven customer engagements or deal influence.
Revenue Impact
Incremental revenue attributed to product marketing campaigns and customer acquisition activities.
Tools & Stack
Your Team
Your Manager
Global Product Marketing Director or VP (implied)
Current Team
Global product marketing team; cross-functional: Product Definition, Systems & Applications, Engineering, Commercial Marketing, Sales, FAE teams
New role or backfill for 48V/Electrification segment growth
The Package
Salary
€65K-€85K base
Remote
On-site, Toulouse, France
Benefits & Perks
Company Intelligence
NXP Semiconductors is a global leader in automotive and industrial semiconductor solutions. They power electrification, autonomous driving, and smart connectivity trends. Deep expertise in power management, analog, and isolated gate drivers for mission-critical automotive applications.
Customers
Tier-1 automotive OEMs (implied: Tesla, VW Group, BMW, etc.)
Is This Role For You?
- You've shipped 3+ product launches in semiconductors, automotive embedded systems, or power electronics-and can articulate technical value to both engineers and business stakeholders
- You own strategy end-to-end: go-to-market, customer wins, pricing, partnerships-not just collateral creation
- You speak automotive fluency: 48V networks, traction inverters, OBCs, PDUs, and electrification roadmaps aren't buzzwords to you
- You thrive in ambiguous, fast-moving environments and can synthesize input from 5+ teams into clear action plans
- You're purely a copywriter or content marketer-this role is strategy-first and requires deep technical and business acumen
- Automotive and power electronics are outside your experience; ramp-up will be steep
- You prefer remote flexibility; this is on-site Toulouse, no negotiation implied
Interview Process
Recruiter Screen
Confirm automotive/semiconductor experience, product marketing scope, and interest in 48V electrification
Hiring Manager Discussion
Deep dive on go-to-market strategy, customer engagement approach, and understanding of 48V architectures
Cross-functional Panel
Meet Product, Sales, and Engineering leads; discuss alignment, collaboration style, and ability to synthesize input
Business Case or Strategy Exercise
Develop a simplified go-to-market strategy or competitive analysis for a 48V/electrification scenario
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.