GTM - Marketing Lead

🌍

About Hopae

At

Hopae

, we’re building the world’s most trusted digital identity platform — private, secure, and built for real life.

We believe identity should be in your control — not locked behind outdated systems or centralized gatekeepers.

Our technology powers instant, privacy-first verification for people and businesses worldwide — across fintech, credentials, supply chain, and gaming.

Backed by top global investors, Hopae operates across

Seoul, Paris, and San Francisco

, bringing together exceptional talent from over

10 nationalities

.

We move fast, think globally, and build products that define the future of identity.

💡

Why You’ll Love It Here

• Global DNA:

  Work with exceptional peers across Seoul, Paris, and San Francisco

• High Impact:

  Build technology shaping the global trust and identity landscape

• Ownership Culture:

  No micromanagement — full trust, full accountability

• Elite Standards:

  Work fast, learn fast, and grow with world-class peers

• Inclusive & Respectful:

  10+ nationalities, diverse perspectives, one vision

• Growth Mindset:

  Access mentorship, leadership visibility, and continuous learning

🎯

What You Will Do

• Own and execute Hopae’s go-to-market strategy for new and existing products
• Define ICPs, positioning, and messaging to ensure clear market differentiation
• Lead end-to-end product launches across channels with measurable impact
• Design and optimize multi-channel campaigns to drive acquisition and growth
• Partner cross-functionally with Product, BD, and Operations to align strategy and execution
• Track performance, analyze data, and continuously improve funnel conversion and ROI

🧠

Who You Are

• 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
• Experience in Leading a GTM / Marketing Team in a Start up environment
• Strong at turning complex products into clear, compelling positioning
• Data-driven and structured, with a strong focus on measurable outcomes
• Experienced in cross-functional collaboration with Product and Engineering teams
• High ownership mindset and comfortable operating in ambiguity
• Excellent communication skills in English

⚡️

Fast Facts

• 💰

  $6.5M+ raised

  from top global investors
• 📦

  2.6M+ downloads

  of our sd-jwt-js library
• 🌍

  10+ nationalities

  across 3 hubs
• 🔬

  82 eID research projects

  completed
• 🌐

  3 projects accepted

  into the OpenWallet Foundation

🎁

Benefits

• Unlimited PTO
• Remote-friendly work model
• Real ownership from Day 1
• High-impact, global product
• Multicultural, respectful team

🧭

Interview Process

1. Recruiter Intro Call (30 min) – Get to know Hopae
2. Functional or Technical Interview (45 min) – Dive into your skills
3. Culture Fit Conversation (45 min) – Collaboration & alignment
4. Offer 🎉

Note: The process may vary slightly depending on the role.