The Challenge
OpenAirlines is transforming aviation with AI-powered solutions, and they need a full-stack PMM to build the function from scratch. You'll own positioning, go-to-market strategy, and pricing for enterprise products in a highly specialized, competitive vertical.
Your Mission
Map competitive landscape, define core positioning pillars, and articulate clear value propositions for 2-3 key product lines
Establish product marketing operating model: define processes, cross-functional workflows, and governance between Product, Sales, Revenue, and Marketing
Produce enablement assets (decks, battle cards, customer stories) and run first win-loss analysis to identify messaging gaps
Conduct 10-15 customer interviews and market research to validate positioning and uncover new revenue opportunities
Execute full go-to-market strategy for one major product launch or significant feature release
Develop pricing and packaging strategy including AI monetization model with Product and Revenue teams
Build repeatable sales enablement program with metrics (win rate lift, sales productivity, forecast accuracy)
Segment market by persona/use case and develop targeted messaging strategies for new verticals or buyer profiles
KPIs You'll Own
Win Rate by Segment
Track sales win/loss rates pre and post enablement to measure messaging effectiveness.
Product Adoption & Expansion ARR
Monitor revenue contribution from new features/products launched under your positioning strategy.
Sales Productivity (Sales Cycle, Deal Size)
Measure impact of positioning and enablement on sales velocity and contract value.
Market Research Velocity
Number of customer interviews, competitive analyses, and market studies completed per quarter.
Go-to-Market Launch Execution
On-time delivery of launch plans, messaging, and enablement for product releases.
Tools & Stack
Your Team
Your Manager
Chief Strategy & Marketing Officer (CSMO)
Current Team
Building function from scratch; matrixed collaboration with Product, Marketing, Sales, Revenue, and Customer Success
New role / function build
The Package
Salary
€55K-€75K base
Remote
On-site only, Toulouse, France
Benefits & Perks
Company Intelligence
OpenAirlines develops AI-powered solutions for the aviation industry, helping operators optimize operations and decision-making. The company combines advanced analytics with deep domain expertise to deliver enterprise SaaS solutions to a highly specialized market.
Culture
Talented, enthusiastic, open-minded, innovative, engaged, challenge-driven culture focused on advancing aviation technology.
Is This Role For You?
- You've shipped go-to-market strategies and product launches at B2B SaaS companies with complex sales cycles (7+ years PMM or similar)
- You're technical enough to translate engineering capabilities into buyer value and genuinely curious about product architecture
- You thrive building processes and structure from scratch-no playbook, no precedent, just your vision
- You're assertive and can drive alignment across Product, Sales, and Revenue without formal authority
- You obsess over clarity and quality: your decks are tight, your messaging is crisp, your writing has no fluff
- You need remote flexibility-this is on-site only in Toulouse
- You lack hands-on experience in B2B SaaS go-to-market strategy and pricing; theory doesn't cut it here
- You prefer execution over strategy; this role is 50/50 vision-setting and tactical delivery
- You're uncomfortable with ambiguity or operating without a detailed playbook in a scaling organization
Interview Process
Screening call
HR/hiring manager assess background, motivation, and PMM fundamentals (30 min)
CSMO conversation
Strategic discussion on positioning philosophy, cross-functional collaboration, and vision for the role (45 min)
Case study / work sample
Present a go-to-market strategy, positioning framework, or competitive analysis from past experience (async or live)
Product & Sales stakeholder interviews
Cross-functional meetings to assess collaboration style and understanding of their needs (2x 30 min)
Final discussion
CSMO deep-dive on expectations, company context, and offer discussion
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.