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Product Marketing

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Product Marketing Manager H/F

  • €55K - €75K
  • Toulouse
  • Confirmé
  • On-site
  • Full time
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Salary

€55K - €75K

Location

Toulouse

Setup

On-site

Posted

3 months ago

B2B SaaSProduct MarketingEnterpriseOn-site€55K-€75KAviation Tech

The Challenge

OpenAirlines is transforming aviation with AI-powered solutions, and they need a full-stack PMM to build the function from scratch. You'll own positioning, go-to-market strategy, and pricing for enterprise products in a highly specialized, competitive vertical.

Your Mission

First 3 Months
1

Map competitive landscape, define core positioning pillars, and articulate clear value propositions for 2-3 key product lines

2

Establish product marketing operating model: define processes, cross-functional workflows, and governance between Product, Sales, Revenue, and Marketing

3

Produce enablement assets (decks, battle cards, customer stories) and run first win-loss analysis to identify messaging gaps

4

Conduct 10-15 customer interviews and market research to validate positioning and uncover new revenue opportunities

By 6 Months
1

Execute full go-to-market strategy for one major product launch or significant feature release

2

Develop pricing and packaging strategy including AI monetization model with Product and Revenue teams

3

Build repeatable sales enablement program with metrics (win rate lift, sales productivity, forecast accuracy)

4

Segment market by persona/use case and develop targeted messaging strategies for new verticals or buyer profiles

KPIs You'll Own

Win Rate by Segment

Track sales win/loss rates pre and post enablement to measure messaging effectiveness.

Product Adoption & Expansion ARR

Monitor revenue contribution from new features/products launched under your positioning strategy.

Sales Productivity (Sales Cycle, Deal Size)

Measure impact of positioning and enablement on sales velocity and contract value.

Market Research Velocity

Number of customer interviews, competitive analyses, and market studies completed per quarter.

Go-to-Market Launch Execution

On-time delivery of launch plans, messaging, and enablement for product releases.

Tools & Stack

SalesforceProduct management tools (Jira, Productboard)Analytics platforms (Mixpanel, Amplitude)Competitive intelligence toolsGoogle Suite / Office 365Presentation software (Figma, PowerPoint)Customer data platformsSurvey tools (SurveyMonkey, Typeform)

Your Team

Your Manager

Chief Strategy & Marketing Officer (CSMO)

Current Team

Building function from scratch; matrixed collaboration with Product, Marketing, Sales, Revenue, and Customer Success

New role / function build

The Package

Salary

€55K-€75K base

Remote

On-site only, Toulouse, France

Benefits & Perks

Opportunity to build a product marketing function from the ground up
Direct visibility and impact with C-suite stakeholder (CSMO)
Cross-functional influence across Product, Sales, and Revenue teams
Exposure to cutting-edge aviation and AI technology
Based in Toulouse, France with established aerospace/aviation ecosystem

Company Intelligence

OpenAirlines develops AI-powered solutions for the aviation industry, helping operators optimize operations and decision-making. The company combines advanced analytics with deep domain expertise to deliver enterprise SaaS solutions to a highly specialized market.

Culture

Talented, enthusiastic, open-minded, innovative, engaged, challenge-driven culture focused on advancing aviation technology.

Is This Role For You?

For You If
  • You've shipped go-to-market strategies and product launches at B2B SaaS companies with complex sales cycles (7+ years PMM or similar)
  • You're technical enough to translate engineering capabilities into buyer value and genuinely curious about product architecture
  • You thrive building processes and structure from scratch-no playbook, no precedent, just your vision
  • You're assertive and can drive alignment across Product, Sales, and Revenue without formal authority
  • You obsess over clarity and quality: your decks are tight, your messaging is crisp, your writing has no fluff
Won't Work If
  • You need remote flexibility-this is on-site only in Toulouse
  • You lack hands-on experience in B2B SaaS go-to-market strategy and pricing; theory doesn't cut it here
  • You prefer execution over strategy; this role is 50/50 vision-setting and tactical delivery
  • You're uncomfortable with ambiguity or operating without a detailed playbook in a scaling organization

Interview Process

1

Screening call

HR/hiring manager assess background, motivation, and PMM fundamentals (30 min)

2

CSMO conversation

Strategic discussion on positioning philosophy, cross-functional collaboration, and vision for the role (45 min)

3

Case study / work sample

Present a go-to-market strategy, positioning framework, or competitive analysis from past experience (async or live)

4

Product & Sales stakeholder interviews

Cross-functional meetings to assess collaboration style and understanding of their needs (2x 30 min)

5

Final discussion

CSMO deep-dive on expectations, company context, and offer discussion

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Context

About Product Marketing roles

Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.

Positioning & messagingGo-to-market strategyCompetitive analysisSales enablementCustomer research
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