The Challenge
Alma is Europe's BNPL leader with 8M consumers and €100M+ ARR-now you'll build entirely new B2C revenue streams. Design, launch, and scale insurance, cashback, and loyalty services that transform customers into repeat users.
Your Mission
Map competitive landscape and identify 3-5 concrete B2C service whitespace opportunities with market sizing
Conduct customer research interviews (50+ users) to validate demand and pain points for top 2 opportunities
Develop financial viability models and strategic recommendations for executive review on where Alma should play
Establish cross-functional working groups with Product, Data, Design, and Ops to align on first service to launch
Launch first B2C service with go-to-market plan, positioning, and messaging validated with target consumers
Define pricing strategy and packaging approach using willingness-to-pay research and competitive benchmarking
Drive initial adoption metrics (sign-ups, conversion rate, retention benchmarks) and iterate based on learnings
Build repeatable playbook and process for evaluating, packaging, and launching additional B2C services
KPIs You'll Own
Service Launch Velocity
Time from opportunity identification to market launch for new B2C offerings
New Service Adoption
Sign-up conversion rate and activation rate among target consumer segments in first 90 days
Market Opportunity Sizing Accuracy
Estimated TAM vs. actual addressable market within 6 months of launch
Customer Retention & Repeat Purchase
Repeat usage rate and loyalty lift driven by new B2C services
Incremental Revenue Impact
Net new ARR contribution from launched B2C services against financial projections
Tools & Stack
Your Team
Your Manager
Head of Product Marketing or VP Growth (not specified in JD)
Current Team
Cross-functional: Product, Data, Brand, Design, Operations teams
New role to strengthen consumer strategy
The Package
Salary
€65K-€85K base
Remote
On-site in Paris, Île-de-France
Benefits & Perks
Company Intelligence
Alma is the BNPL leader in France and active in 10 European countries, powering 8M consumers and 21,000 merchants. With €100M+ ARR and 350+ employees, they're expanding beyond installment payments into broader consumer financial services. The mission: put fair, sustainable finance back at the center of commerce.
Team Size
350
Customers
8M consumers, 21,000 merchants, €100M+ ARR
Culture
Collective intelligence, open-minded, curious, ambitious team focused on high-quality execution and trust
Is This Role For You?
- You've launched 2+ B2C products or services and can prove real adoption and revenue impact
- You're comfortable moving fast in ambiguity-exploring opportunities, validating assumptions, then shipping without perfect data
- You think like both a strategist AND operator: you can build financial models and lead cross-functional execution equally well
- You genuinely love talking to customers and mining user insights to inform product decisions, not just repackaging existing features
- You want to work on a European scale opportunity in high-growth FinTech where your work directly impacts millions of users
- You need role clarity and stable scope-this role is exploratory and will evolve based on what sticks
- You're primarily a messaging/branding person-this is strategy + execution + analytics, not copy-focused
- You need full remote or hybrid flexibility-this is on-site in Paris
- You haven't shipped consumer products or worked with real unit economics and financial modeling before
Interview Process
Initial screening
Hiring manager/recruiter phone screen on B2C launch experience and strategic thinking
Case study
Prepare to walk through a product you launched: opportunity identification, market sizing, go-to-market, and results
Functional interview
Deep dive with Head of Product Marketing on market research methodology, competitive strategy, and pricing approach
Cross-functional panel
Meet Product, Data, and Operations leads to assess collaboration style and strategic thinking
Final executive round
Leadership conversation on vision for new B2C services and strategic roadmap for Alma
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.