Performance Marketing Specialist

You'll own paid acquisition and organic search performance across multiple brands, planning budgets, running campaigns, and optimizing the full funnel. This is a hands-on role for someone comfortable operating a full-funnel strategy: you set the plan, run it, measure it, and improve it. You'll work closely with a small, senior team, with real latitude to shape strategy rather than just execute someone else's playbook.

When campaigns are running smoothly, you'll have bandwidth to support the broader marketing effort, a landing page review or web updates, depending on what's in motion.

What You'll Do

Paid Media Management

• Plan, launch, and optimize paid campaigns on Google Ads, Meta, and LinkedIn across multiple brands
• Own budget planning and pacing, allocate spend across channels and brands, and report on performance against targets
• Set and manage bid strategies, audience segments, and campaign structures tailored to each brand's goals and buyer journey

SEO

• Build and execute SEO plans: keyword strategy, on-page optimization, and technical recommendations
• Track performance (rankings, traffic, conversions) and adjust strategy based on search algorithm shifts

Funnel Optimization

• Optimize the full funnel, from ad and audience targeting through landing pages to conversion
• Diagnose drop-off points across the funnel and prioritize fixes based on impact
• Partner with design to implement landing page changes

Testing and Iteration

• Monitor, test, and iterate: A/B testing, bid strategy, audience refinement, and creative rotation
• Establish a consistent testing and reporting cadence, and document learnings so wins compound across brands
• Recommend budget reallocation based on test outcomes and channel performance trends

Tools and Reporting

• Work with web tools (basic knowledge of Google Analytics, Search Console, and landing page/CMS platforms) to diagnose and improve performance
• Maintain performance dashboards and provide regular reporting on spend, CPA/CPL, ROAS, and organic traffic trends
• Flag risks (budget pacing issues, tracking gaps, underperforming campaigns) proactively rather than waiting for review cycles

What We're Looking For

Required

• 3+ years running paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads with measurable results
• Proven SEO experience, on-page and off-page
• Budget planning and management experience across multiple accounts
• WordPress knowledge, including tracking and event implementation
• Comfortable owning the full funnel autonomously, from strategy through execution
• Full professional proficiency in English, written and spoken
• Strong self-management skills
• Comfortable with changing priorities and stakeholder communication

Preferred

• Experience with WordPress
• AEO/GEO experience (answer engine and generative engine optimization, visibility in AI search)
• Familiarity with AI tools for funnel automation
• App store advertising (Apple Search Ads, Google App Campaigns)
• Understanding and experience with SaaS/subscription products and industrial or B2B service companies as they relate to advertising
• ASO (app store optimization)

Why Join

• Real ownership: budgets, channels, and strategy are yours to run
• Variety: multiple brands means constant variety in audiences, funnels, and channels
• Speed: small, senior team, fast decisions, no bureaucracy

How to Apply

Submit your resume with one PDF/PPT link/file that contains 2-3 examples of campaigns you've run, including:

• Budget size (monthly or total spend)
• Channel(s) used
• Key results (CPA, ROAS, lead volume, organic traffic growth, etc.)
• Your specific role and decisions on the campaign

Job Types: Full-time, Part-time, Temporary, Contract, Permanent

Flexible Language Requirement:

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Application question(s):

• Will you submit your portfolio as an attachment or link?

Experience:

• Paid search marketing: 3 years (required)
• SEO: 2 years (required)
• WordPress: 2 years (required)
• AEO/GEO: 1 year (required)
• LLM: 2 years (required)

Language:

• English (required)

Work Location: Remote