The Challenge
PayJoy has served 18M+ customers across emerging markets with AI-powered credit tech. They need a performance marketing leader to own end-to-end paid acquisition across Google Ads and Meta, driving profitable customer growth at scale.
Your Mission
Audit and restructure existing Google Ads and Meta campaigns for efficiency, identifying 15-20% budget optimization opportunities
Establish robust conversion tracking and measurement infrastructure across both platforms with GTM audit and enhanced events setup
Launch 3-5 creative testing frameworks (A/B tests on ad copy, visuals, CTAs) with documented learnings to feed creative strategy
Build custom audience segmentation strategy across platforms, reducing creative fatigue and improving ROAS by 10-15%
Scale profitable channels with 25%+ improvement in CAC efficiency through bid optimization and audience refinement
Develop cross-market audience strategies that account for regional differences in LatAm markets, managing platform overlap
Establish monthly performance reporting cadence with creative, analytics, and P&L teams with actionable optimization recommendations
Train and mentor junior paid specialists on platform best practices, campaign structure, and data-driven decision-making
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per qualified new customer across Google Ads and Meta to measure paid efficiency vs. targets.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid campaigns, benchmarked monthly across channels and markets.
Conversion Rate
Monitor click-to-lead and lead-to-customer conversion rates by campaign, audience segment, and creative variant.
Cost Per Lead (CPL)
Track efficiency of lead generation across Google Search, Performance Max, and Meta campaigns by market.
Click-Through Rate (CTR)
Monitor creative performance and relevance across ad formats, informing A/B test winners and iterative optimization.
Tools & Stack
Your Team
Your Manager
Not specified, likely VP Marketing or Chief Marketing Officer
Current Team
Cross-functional: creative team, marketing analytics, product team, P&L owners
New role or backfill not specified
The Package
Salary
$65K-$85K base
Remote
On-site, Bogotá, Colombia
Benefits & Perks
Company Intelligence
PayJoy is a mission-driven fintech providing secured credit solutions to underserved customers in emerging markets. With 18M+ customers served and AI-powered anti-fraud and underwriting, they've achieved profitable scale while maintaining financial inclusion focus.
Customers
18M+ customers across emerging markets (as of 2025)
Culture
Mission-first, data-driven, fintech innovation in LatAm
Is This Role For You?
- You have 5+ years running performance marketing campaigns with proven expertise in Google Ads or Meta Ads at scale
- You're obsessed with conversion tracking, pixel audits, and closing attribution gaps across platforms
- You've managed 6-7 figure marketing budgets and can optimize for unit economics and CAC targets
- You thrive in emerging markets or LatAm and understand regional payment/credit dynamics
- You're comfortable with SQL and BI tools and can pull your own reporting instead of waiting on analysts
- You're a brand marketer or content strategist—this is pure paid performance, not awareness building
- You need remote flexibility; this role is 100% on-site in Bogotá
- You're uncomfortable with daily optimization work and granular platform management; this isn't strategic planning
- You lack hands-on platform expertise—this needs someone who's managed campaigns directly, not managed managers
Interview Process
Screening call
Discuss performance marketing background, paid channel expertise (Google vs. Meta), and familiarity with LatAm markets
Campaign case study
Walk through a real paid campaign you've optimized: structure, targeting, creative testing, and optimization results
Technical assessment
Demonstrate GTM setup knowledge, conversion tracking setup, and how you'd audit measurement infrastructure
Team interviews
Meet with creative lead, analytics manager, and P&L owner to assess collaboration style and cross-functional communication
Final discussion
Explore market strategy for PayJoy's LatAm expansion and how you'd optimize for profitability at scale
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.