Senior Paid Media Manager Freelance

Accountabilities:

- Lead the planning, activation, management, and optimisation of paid campaigns across TikTok and Meta, with YouTube as an additional channel.

- Manage the full campaign lifecycle, from media planning and budget allocation to performance analysis and post-campaign reporting.

- Develop and oversee structured test-and-learn programmes, using hypotheses, experiments, and measurable results to continuously improve campaign performance.

- Manage paid media budgets exceeding $1 million, making informed investment decisions and providing clear justification for spend allocation.

- Present campaign performance to clients through regular reporting, actionable insights, and data-driven recommendations.

- Mentor a Paid Media Executive and establish consistent team standards, including reporting templates, naming conventions, quality assurance, and campaign management practices.

- Collaborate with strategy and creative production teams to integrate paid media with creator-led campaigns.

- Monitor platform developments and channel trends, translating changes into practical recommendations for campaign strategy.

Requirements:

- At least 5 years of experience in digital paid media, either in-house or agency-side.

- Extensive hands-on experience managing and optimising campaigns across TikTok and Meta.

- Proven experience managing paid media budgets of $1 million or more and being accountable for campaign outcomes.

- Demonstrated ability to improve performance through independent analysis, with concrete examples of successful optimisation decisions.

- Strong proficiency in Excel, excellent numerical skills, and confidence in validating data and calculations.

- Experience using AI tools in daily workflows, with familiarity with Claude considered an advantage.

- Strong analytical judgement and the ability to make, communicate, and defend decisions that influence client performance.

- Exceptional attention to detail, particularly in reporting accuracy, budget tracking, and campaign administration.

- Excellent communication and client-facing skills, with the ability to collaborate across countries and time zones.

Nice to have:

- Experience mentoring or managing junior paid media professionals.

- Previous involvement in creator partnerships or creator-led paid social campaigns.

- Familiarity with SQL or business intelligence tools for independent performance analysis.

Benefits:

- Fully remote working arrangement.

- Full-time freelance opportunity.

- Salary details shared transparently upfront during the recruitment process.

- Clear recruitment stages, with feedback provided within five working days after each stage.

- Support and reasonable adjustments available for candidates who need accommodations during the interview process.

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