Senior Director, Performance Marketing

Accountabilities:

• Lead the end-to-end performance marketing strategy, overseeing multi-channel acquisition campaigns across paid search, social, display, and affiliate programs while ensuring alignment with growth and efficiency goals.

• Own budget allocation and optimization across all acquisition channels, continuously improving CAC, ROAS, and LTV performance through data-driven decision-making and disciplined spend management.

• Build and maintain KPI frameworks, dashboards, and reporting systems that provide clear visibility into marketing performance and inform executive decision-making.

• Drive experimentation and testing strategies across creatives, messaging, landing pages, and channel mix to improve conversion and acquisition efficiency.

• Lead, mentor, and develop a high-performing performance marketing team, fostering a culture of accountability, innovation, and continuous improvement.

• Partner with analytics, creative, product, and finance teams to ensure integrated marketing execution and alignment with broader business priorities.

• Identify and launch new marketing channels and growth opportunities, leveraging emerging platforms, technologies, and AI-powered solutions to scale acquisition.

Requirements:

• 15+ years of experience in performance marketing, digital acquisition, or growth marketing within fast-paced, data-driven environments.

• 10+ years of leadership experience managing and scaling high-performing marketing teams in complex, multi-channel organizations.

• Proven expertise managing large-scale marketing budgets with strong command of CAC, ROAS, LTV, and unit economics optimization.

• Deep experience with major digital advertising platforms such as Google Ads, Meta Ads Manager, and analytics tools including GA4 and related attribution systems.

• Strong background in experimentation frameworks, A/B testing, and conversion rate optimization across digital marketing funnels.

• Demonstrated ability to leverage AI tools and automation to improve marketing performance and operational efficiency.

• Exceptional analytical thinking and ability to translate complex data into clear, actionable business insights.

• Strong cross-functional leadership, communication, and stakeholder management skills in highly matrixed environments.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits:

• Competitive base salary range of $152,000-$190,000 USD, plus performance bonus and equity opportunities.

• Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.

• 401(k) retirement plan with employer contributions.

• Flexible paid time off and paid holidays to support work-life balance.

• Equity participation in a high-growth, mission-driven organization.

• Monthly tech and productivity reimbursements.

• Remote-first flexibility with a globally distributed team culture.

• Additional wellness, family support, and employee assistance programs.

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