Marketing Specialist, New Logo Acquisition

Accountabilities:

• Build, execute, and optimize targeted email marketing campaigns focused on new logo acquisition, ensuring strong segmentation, personalization, and continuous A/B or multivariate testing of subject lines, CTAs, timing, and creative assets to maximize engagement and conversion rates.

• Support and coordinate direct mail and gifting initiatives that complement outbound and nurture strategies for high-value prospects, ensuring alignment with broader campaign goals and messaging.

• Plan, set up, and execute webinars in collaboration with stakeholders, including registration flows, promotional campaigns, and post-event nurture sequences to generate and accelerate pipeline.

• Partner with marketing operations to maintain campaign structure, naming conventions, Asana workflows, and reusable templates, ensuring operational consistency and scalability across demand generation efforts.

• Collaborate with events and partnerships teams to support field marketing campaigns, including pre-event promotion, live engagement communications, account targeting, and post-event follow-up focused on pipeline creation.

• Create and distribute acquisition-focused email content such as newsletters, campaign roundups, and promotional messaging tailored to prospect engagement and conversion.

• Publish and maintain landing pages, event pages, and website content that support demand generation initiatives and ensure optimized lead capture experiences.

• Track and analyze campaign performance metrics (open rates, CTR, conversion rates, meeting bookings), document insights, and continuously refine test strategies to improve results across channels.

Requirements:

• 2-4 years of experience in marketing, ideally within B2B SaaS or demand generation environments focused on pipeline and new customer acquisition.

• Proven experience designing and executing email marketing campaigns, including segmentation, A/B testing, performance analysis, and optimization based on data insights.

• Strong copywriting skills with the ability to create clear, concise, and conversion-focused messaging for emails, landing pages, and prospect-facing content.

• Experience working with marketing automation and CRM platforms such as HubSpot, Salesforce, and webinar tools such as Zoom.

• Strong organizational and project management skills with the ability to manage multiple campaigns, deadlines, and testing roadmaps simultaneously.

• Collaborative mindset with excellent communication skills and experience working across demand generation, digital marketing, content, and partnerships teams.

• Ability to quickly learn and understand niche industries such as landscaping, arboriculture, and field service operations.

Benefits:

• Competitive salary range based on location (USD 78,000, 95,000 for US-based candidates).

• Comprehensive healthcare coverage including medical, dental, and vision plans (US) or employer-funded health support options (Canada).

• Retirement savings support including 401(k) matching (US) and RRSP matching (Canada).

• Unlimited paid time off, paid holidays, and a company-wide winter break to support work-life balance.

• Flexible remote-first work environment with strong emphasis on autonomy and collaboration.

• Professional development support, including learning resources, courses, and career growth conversations.

• Additional benefits such as HSA/FSA options, disability and life insurance (US), and mental health support coverage (Canada).

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1