Director of Mobile Games User Acquisition

Accountabilities

As the Director of Mobile Games User Acquisition, you will lead paid growth initiatives, manage acquisition investments, and develop strategies that maximize profitability across mobile gaming products. You will combine analytical expertise, team leadership, and creative collaboration to build efficient acquisition systems.

• Own the user acquisition strategy and performance marketing roadmap for the flagship mobile game and broader application portfolio.

• Manage the UA budget and P&L responsibilities, scaling acquisition volume while maintaining strong ROAS performance across Tier 1 and Tier 2 markets.

• Define and execute channel strategies across Meta Ads, Google UAC, and additional acquisition platforms.

• Establish expansion plans to identify new growth opportunities and improve market penetration.

• Lead, mentor, and develop a team of UA specialists by setting priorities, reviewing performance, and creating a culture of continuous improvement.

• Partner with creative teams to develop, test, and optimize performance-driven advertising assets.

• Build reporting frameworks that connect acquisition spend with player value, LTV, retention, and profitability metrics.

• Collaborate with product and data teams to improve measurement infrastructure, attribution strategies, and mobile measurement partner (MMP) setups.

• Provide strategic UA guidance to additional product teams and help scale acquisition best practices across the portfolio.

• Monitor market trends, emerging tools, and new acquisition opportunities to maintain a competitive growth strategy.

Requirements The ideal candidate is a senior mobile user acquisition leader with proven experience scaling games profitably through performance marketing. You should have strong analytical skills, deep platform expertise, and the ability to lead teams while collaborating across business functions.

• 5+ years of experience in mobile user acquisition, including at least 2 years in a leadership or director-level position.

• Proven track record scaling mobile games profitably in Tier 1 and/or Tier 2 markets with strong ROAS discipline.

• Deep expertise in Meta Ads and Google Universal App Campaigns, including campaign structures, bidding strategies, optimization frameworks, and creative testing.

• Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven acquisition decisions.

• Experience managing, mentoring, or developing UA specialists and providing strategic direction.

• Hands-on experience with mobile measurement platforms such as Adjust, AppsFlyer, or similar solutions.

• Ability to communicate complex UA strategies clearly to cross-functional stakeholders including product, finance, and leadership teams.

• Strong problem-solving skills with a commercial mindset focused on profitable growth.

• Experience with DSPs, programmatic advertising, or AI-powered creative production workflows is a plus.

• Exposure to multiple app categories beyond gaming is valued.

• Experience working with gaming markets such as South Korea, Taiwan, Saudi Arabia, MENA, or similar regions is a plus.

Benefits

• Fully remote work environment with flexibility to work from anywhere.

• Opportunity to lead growth strategy for high-impact mobile gaming products.

• Ownership of significant acquisition budgets and strategic growth initiatives.

• Opportunity to build and develop a high-performing UA team.

• Collaborative environment working closely with creative, product, and data experts.

• Ability to influence company-wide acquisition strategies and operational processes.

• Exposure to innovative growth technologies, analytics frameworks, and AI-powered marketing solutions.

• Opportunity to contribute to scalable systems focused on sustainable, profitable growth.

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