The Challenge
Booksy is scaling global customer acquisition across B2B and B2C with a testing-obsessed performance marketing function. You'll own multi-channel paid programs (SEM, TikTok, Meta, Pinterest) and drive LTV:CAC optimization in a fast-moving, high-stakes environment.
Your Mission
Audit and optimize current SEM (Google/Bing) and Paid Social campaigns; establish baseline performance benchmarks and identify 3+ quick-win optimization opportunities
Build audience segmentation framework using first-party data, lookalike audiences, and predictive modeling to improve targeting efficiency by 15%+
Design and launch Q1 testing roadmap with Creative team; execute 5+ A/B tests on ad copy, landing pages, and audience segments
Own weekly/monthly spend pacing and forecasting process; establish single source of truth for paid media performance reporting
Scale high-performing channels while maintaining or improving LTV:CAC ratio; grow paid acquisition revenue 25%+ YoY
Execute incremental/incrementality testing framework to measure true channel contribution and optimize budget allocation
Launch 2+ new channel tests (emerging platforms, new ad products via beta access); build playbooks for successful channels
Establish Creative-Led Growth partnership; deliver data-backed creative briefs monthly that inform 40%+ of new ad variations tested
KPIs You'll Own
LTV:CAC Ratio
Target and optimize the lifetime value to customer acquisition cost ratio to ensure profitable, scalable growth.
Cost Per Acquisition (CPA/tCPA)
Manage target CPA across SEM and Paid Social channels; track actual vs. target weekly and optimize bids in real-time.
Return on Ad Spend (ROAS/tROAS)
Monitor target ROAS by channel and campaign; iterate creative and audience targeting to hit or exceed benchmarks.
Customer Payback Period
Track time to positive ROI on acquisition spend; align with unit economics and cash flow goals.
Monthly Paid Acquisition Volume
Measure new customers acquired from paid channels; align with overall growth targets and product roadmap.
Creative Performance Index
Score ad creative variations by CTR, conversion rate, and efficiency; feed top performers back into scaling and new tests.
Tools & Stack
Your Team
Your Manager
Head of Digital Acquisition, Global Marketing
Current Team
Performance Marketing team (Creative, Product Marketing, Product, Data, Operations); cross-functional collaboration model
New role or backfill not specified; rapid growth context suggests expansion
The Package
Salary
$75K-$103K base
Remote
On-site (US location; company is distributed globally with remote-first markets and some office access depending on location)
Benefits & Perks
Company Intelligence
Booksy is a high-growth platform scaling customer acquisition globally across B2B and B2C segments. The company operates in a rapidly expanding market with a distributed, remote-first team structure and strong emphasis on data-driven growth.
Customers
B2B and B2C segments
Culture
Testing-obsessed, scrappy, high-pressure, fast-paced; expects hands-on problem-solving and comfort with ambiguity
Is This Role For You?
- You've run 3-5 years of SEM and Paid Social campaigns with proven ROAS/CPA optimization experience
- You live in spreadsheets and SQL; you own the data and tell the story, not wait for reports
- You thrive in high-pressure, fast-moving environments where priorities shift weekly and you stay solution-focused
- You're a testing obsessive; you can design clean experiments, interpret results rigorously, and iterate relentlessly based on learnings
- You prefer stability, clear processes, and slow decision-making; this role is ambiguous and moves fast
- You're uncomfortable with SQL, Looker, or basic data analysis; this role requires hands-on technical fluency
- You see paid media as a checkbox activity rather than a core growth lever; this role demands strategic thinking and ownership
Interview Process
Application + Resume Screen
Focus on growth marketing and paid acquisition experience; SEM and Paid Social expertise required
Screening Call
Walk through recent campaign wins; discuss testing philosophy, metrics-obsession, and comfort with ambiguity
Case Study/Work Sample
Expected: Analyze a mock paid campaign scenario, recommend optimizations, defend your testing strategy
Cross-Functional Panel
Interviews with Head of Digital Acquisition, Creative lead, and Product/Analytics partner; assess collaboration fit
Offer + Negotiation
Salary range $75K-$103K; equity and benefits discussed at offer stage
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for performance marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Account Manager, Paid Media
DEPT® • NY, US, CA, US, CO, US, IL, US - Remote
GOC | Senior Paid Social Media Specialist
Wppmedia • Warsaw, Poland
VP of Paid Media
Jobgether • US
Senior Paid Media Strategist
Jobgether • Canada
Context
About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.