MSP, Partner Marketing Manager

Accountabilities:

• Lead MSP lifecycle and expansion marketing programs focused on adoption, retention, and revenue growth

• Build and manage multi-stage email nurture campaigns tailored to MSP partner journeys

• Develop and execute MSP-focused initiatives such as webinars, campaigns, and enablement programs

• Collaborate with Product Marketing to create MSP-facing messaging, assets, and sales enablement content

• Partner with Account Management and Customer Success teams to align marketing with partner lifecycle needs

• Work with RevOps to execute and track campaigns using HubSpot and Salesforce

• Analyze program performance and optimize campaigns based on data-driven insights

• Support MSP communications for product updates, launches, and strategic initiatives

Requirements:

• 5+ years of B2B marketing experience, including direct MSP or channel marketing exposure

• Strong hands-on experience with HubSpot and Salesforce or similar CRM/marketing automation tools

• Proven track record of building lifecycle, retention, or expansion marketing programs

• Excellent copywriting skills for email, campaigns, and partner communications

• Strong understanding of MSP partner ecosystems and lifecycle dynamics

• Highly organized with strong project management and multitasking abilities

• Data-driven mindset with ability to measure, analyze, and optimize performance

• Strong communication and collaboration skills across cross-functional teams

• Experience in cybersecurity or related tech environments is a plus

Benefits:

• Competitive salary range: $115,000, $150,000 USD + bonus + equity

• Fully remote role within the United States

• Discretionary time off and flexible working arrangements

• Comprehensive health, dental, vision, and life insurance coverage

• 401(k) retirement savings plan

• Opportunity to work in a high-growth cybersecurity company

• Strong cross-functional exposure with marketing, product, and customer teams

• Career development in partner and lifecycle marketing

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