The Challenge
Samsung Ads is building the next-gen CTV advertising platform reaching 100M+ households globally. You'll architect the operational backbone—systems, processes, and analytics—that scales their B2B marketing engine across a complex, multi-region business.
Your Mission
Audit and document current marketing tech stack (CRM, MAP, analytics) and identify critical integration gaps between marketing and sales systems
Establish baseline KPI framework and reporting dashboards for pipeline contribution, campaign ROI, and lead quality across NASB regions
Implement lead scoring and routing standardization with documented SLAs between marketing and sales
Build initial attribution model to track multi-touch B2B buying journeys and campaign effectiveness
Launch evolved marketing operations infrastructure with automated workflows for lead capture, segmentation, and lifecycle management
Design and deploy ABM strategy aligned with Growth Marketing, including account selection criteria and personalization at scale
Establish consistent KPI, reporting cadence, and stakeholder dashboard ecosystem across all regions and business units
Evaluate and recommend 2-3 new first-party or third-party solutions that unlock advanced segmentation, personalization, or attribution capabilities
KPIs You'll Own
Pipeline Contribution
Track marketing-sourced pipeline value and conversion rates through the entire B2B buying journey.
Campaign ROI
Measure cost per lead, cost per pipeline dollar, and revenue impact by campaign and channel.
Lead Quality & SLA Adherence
Monitor lead scoring accuracy, sales acceptance rate (SAR), and on-time routing performance.
Attribution Accuracy
Validate multi-touch attribution model against closed-won deals and refine weighting quarterly.
System Integration Health
Track CRM sync rates, data completeness, and error resolution time across marketing and sales platforms.
Tools & Stack
Your Team
Your Manager
VP of Marketing or SVP, North America Service Business (NASB)
Current Team
Likely 1-2 existing ops analysts; will partner closely with Growth Marketing, SalesOps, and vendor ecosystem
Backfill or new leadership role to scale existing ops function
The Package
Salary
$130K-$160K base
Equity
Likely eligible as Samsung Electronics America employee
Remote
On-site, NYC Metropolitan Area
Benefits & Perks
Company Intelligence
Samsung Ads is a premium CTV advertising platform that connects brands with audiences across 100M+ Samsung households globally. Built on first-party audience data, advanced data science, and brand-safe inventory, it enables advertisers to reach consumers across CTV, native apps, mobile, and desktop. Samsung Electronics America is a tier-1 tech company redefining the future of advertising by integrating physical and digital worlds.
Customers
Enterprise advertisers and agencies buying CTV and cross-device inventory
Culture
Entrepreneurial, collaborative, problem-solving-driven; emphasis on learning speed and achievement in a world-class environment
Is This Role For You?
- You've spent 5–8 years in marketing operations and know how to architect scalable systems, not just execute tasks
- You thrive building attribution models and analytics infrastructure that actually drive decision-making in complex B2B environments
- You're obsessed with integrating CRM, marketing automation, and analytics tooling—and spotting (and fixing) broken handoffs between marketing and sales
- You're comfortable owning lead scoring, lifecycle management, and ABM strategy translation from concept to execution
- You prefer hands-off roles; this is about rolling up your sleeves to architect and optimize the entire ops ecosystem
- You're not comfortable with on-site work in NYC or don't want to own cross-functional accountability (Growth, SalesOps, vendors)
- You lack experience with B2B marketing operations, complex tech stacks, or attribution modeling in high-velocity environments
Interview Process
Screening Call
Recruiter conversation covering marketing ops background, tech stack familiarity, and ABM/lead management experience
Technical Interview
Deep dive on past projects: attribution models built, integrations led, reporting infrastructure designed; focus on scalability and cross-functional alignment
Stakeholder Round
Conversations with VP Marketing, Growth Marketing lead, and SalesOps counterpart to assess collaboration fit and strategic alignment
Final Interview
Discussion of 90-day plan, vision for evolving Samsung Ads' marketing operations, and cultural fit with entrepreneurial Samsung culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.