The Challenge
Port.io just raised $100M Series C and is scaling fast. You'll own the entire marketing and BD operations engine-from HubSpot workflows to lead scoring to attribution-for a company building the future of AI-assisted engineering. This is the operational backbone that makes their GTM flywheel work.
Your Mission
Audit and optimize the HubSpot instance: fix workflows, implement proper lead scoring (MEL→MQL→SQL→EQL), and establish single source of truth for pipeline data
Build executive-level dashboards showing pod-level and regional performance with clean, reliable data feeding daily
Establish end-to-end event lead intake process: capture→scrub→upload→route→activate for conferences and campaigns
Document all GTM processes: SOPs, lead routing logic, data governance standards, and runbooks for cross-functional handoffs
Implement multi-touch attribution model mapping UTM→campaign→opportunity with Snowflake integration for advanced analytics
Execute full contact database cleanup: deduplication, enrichment, validation, and ongoing hygiene governance affecting 10K+ contacts
Build SDR custom properties framework enabling pipeline segmentation by product pod and sales team performance tracking
Establish data enrichment workflow (OnFire/Clay/ZoomInfo) integrated with HubSpot to scale lead quality and conversion rates
KPIs You'll Own
Lead Scoring Model Accuracy
Win rate of MQLs converted to SQLs vs. predicted conversion probability-target 70%+ correlation.
Pipeline Data Quality Score
Percentage of pipeline records with complete required fields (contact info, company, pod assignment)-target 95%+.
Attribution Model Coverage
Percentage of opportunities traced back to originating campaign/touchpoint-target 90%+ of pipeline.
Event Lead Turnaround
Time from event capture to SDR routing/activation-target <24 hours for 95% of leads.
HubSpot Adoption & Data Entry
Sales team compliance with required field updates and workflow completion rates-target 85%+.
Tools & Stack
Your Team
Your Manager
VP Sales/VP Marketing (reporting line not specified in posting)
Current Team
Sales Development, Marketing, Sales Ops, Demand Gen, data/enrichment team
New role-GTM Operations Lead (first dedicated ops hire or expansion)
The Package
Salary
$95K-$130K base
Equity
Likely; typical for Series C SaaS but not specified
Remote
On-site in Boston, MA. Full-time, no remote flexibility mentioned.
Benefits & Perks
Company Intelligence
Port.io is building an open, flexible Agentic Engineering Platform that acts as the central nervous system for modern engineering orgs. They help enterprises transition from manual processes to AI-assisted workflows while maintaining control. Following a $100M Series C, they're in rapid hypergrowth with strong enterprise momentum.
Funding
$100M Series C (recent)
Customers
Enterprise engineering organizations
Culture
Product-led, fast-paced startup environment; emphasis on building world-class platforms
Is This Role For You?
- You have 3+ years of hands-on MarOps or RevOps in B2B SaaS and deep HubSpot expertise (workflows, lead scoring, dashboards)-not learning-on-the-job territory
- You obsess over data quality, processes, and documentation; SOPs and runbooks are your love language
- You thrive in cross-functional environments, translating between Sales, Marketing, and Data teams without friction
- You want to own the entire GTM operational stack at a high-growth company where your work directly fuels revenue
- You're looking to learn HubSpot on the job or prefer hands-off strategic work over tactical execution
- You need remote flexibility or hybrid arrangements-this is Boston on-site, full-time
- You avoid data, spreadsheets, or process documentation; this role is 50%+ hands-on MarOps work
Interview Process
Screening call
Recruiter or hiring manager validates HubSpot experience depth and MarOps background
Technical deep-dive
Walk through your lead scoring models, attribution setup, and HubSpot architecture from past role
Cross-functional panel
Meet with Sales Ops, Demand Gen, and Sales Development leads to assess collaboration fit
GTM case study or take-home
Likely HubSpot optimization scenario, data quality assessment, or process design challenge
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Marketing Ops roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.