Director / Sr. Manager, Marketing Operations

Create Wellness is looking for a Director of Marketing Operations to own the systems, processes, and cross-functional coordination that power our marketing campaigns.

This role sits at the center of everything marketing touches—managing how campaigns come together across demand generation, product marketing, creative, social, and retail. You will partner closely with the Head of Marketing and our function leaders to keep programs moving, data clean, and reporting sharp as we scale.

What You'll Do

• Own the end-to-end operational framework for integrated marketing campaigns—from intake and briefing through execution, launch, and post-mortem
• Serve as the primary coordination point across Growth, Content, Creative, and Lifecycle to align timelines, dependencies, and deliverables
• Build and maintain a campaign calendar that provides full visibility across active and planned programs
• Drive accountability across stakeholders with clear RACI structures, workback schedules, and milestone tracking
• Own and evolve the marketing technology stack (CRM, DAM, PM Tools), evaluating new tools as the business scales
• Help develop a standardized performance framework so every campaign is evaluated on consistent metrics with clean tagging and attribution
• Document and systematize how marketing works—from campaign intake to creative briefs to launch checklists—so the team spends less time coordinating and more time executing

• 7+ years in marketing operations, revenue operations, or a closely related function
• At least 2 years in a director-level or senior leadership role
• Demonstrated experience running cross-functional campaign operations at a consumer business, ideally CPG
• Deep hands-on knowledge of marketing automation platforms
• Experience owning or co-owning the martech stack evaluation, procurement, and implementation process
• Exceptional organizational and project management skills; you bring structure without bureaucracy
• Strong communicator who can translate operational complexity into clear updates for leadership

• Experience at a high-growth startup where you had to build from the ground up
• Background working closely with a Sales, Creative and or Product Ops functions
• Experience managing a small team or cross-functional pod

• Competitive compensation and equity
• Fully-paid health, dental, and vision insurance
• Manhattan office with a flexible hybrid setup and generous PTO

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you'll directly shape how Create goes to market.