The Challenge
Xpanner is scaling US operations in ConTech and Robotics-you'll own the entire growth machine, from identifying lead channels to executing trade shows and building thought leadership. This isn't a CMO role; it's a strategic doer who translates field insights into campaigns and assets that actually move the needle.
Your Mission
Map and pilot 3+ lead generation channels (paid ads, SEO, partnerships) with baseline MQL targets and cost-per-lead benchmarks
Execute first major trade show or conference (booth, logistics, lead capture, post-event nurturing workflow)
Build and activate US tech/ConTech media list; secure 2+ press placements or expert interviews
Launch monthly B2B newsletter and establish LinkedIn content cadence with engagement baseline
Achieve full-funnel optimization with documented lead quality improvements and conversion rate increases by segment
Develop and launch 2+ proprietary Xpanner events (seminars, demo days) with documented attendance and lead outcomes
Ship 4+ video assets (product demos, customer testimonials, field highlights) with performance metrics
Build 3+ influencer/thought-leader partnerships with collaborative content pieces published and amplified
KPIs You'll Own
MQL Volume & Quality
Track monthly MQLs generated by channel with conversion rate to SAL and win rate by source.
Lead Cost Per Acquisition (CAC)
Monitor cost-per-MQL and cost-per-SQL by campaign and channel to optimize spend allocation.
Event ROI
Measure attendees captured, post-event conversions, and pipeline contribution per trade show and proprietary event.
Content Engagement
Track newsletter open/click rates, LinkedIn post engagement, video views, and media mention sentiment and reach.
Press & Influencer Reach
Count secured media placements, expert interviews published, and estimated impressions from PR and partnership activities.
Tools & Stack
Your Team
Your Manager
Head of Marketing (Global)
Current Team
US Sales and Field teams (cross-functional partners); in-house design team
New role-building out US market growth function
The Package
Salary
$85K-$120K base
Remote
On-site, Santa Fe Springs, CA
Benefits & Perks
Company Intelligence
Xpanner operates in ConTech and Robotics, with global operations expanding into the US market. The company is building out its US-specific growth and brand presence to capture strategic target segments.
Is This Role For You?
- You thrive as a 'strategic doer'-you can shift from strategy workshops to hands-on video editing and booth logistics without ego
- You've owned lead generation channels and can build full-funnel campaigns from scratch with limited hand-holding
- You're comfortable with trade shows, events, and PR; you see these as growth channels, not just 'nice to have'
- You speak B2B growth language: MQLs, CAC, conversion rates, and you obsess over metrics and optimization
- You need a fully remote setup or flexible location-this is on-site, Santa Fe Springs, CA
- You prefer pure brand/creative marketing over demand generation and sales enablement
- You're a specialist who wants to own one thing deeply; this role demands breadth across demand gen, PR, events, content, and production
Interview Process
Initial screening
Hiring manager reviews your lead generation and event experience; clarify your hands-on vs. strategic ratio
Depth conversation
Dive into a past campaign or event you owned-metrics, what worked, what you'd change. Expect technical questions on channels, optimization, and funnel logic
Project or case
Likely a short take-home: outline a lead gen strategy for a new US market segment or map out a trade show execution plan
Team fit
Meet Head of Marketing (Global) and sales/field partners to assess collaboration style and cultural alignment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.