The Challenge
The NFL needs someone to scale 1:1 fan engagement across 32 clubs in 20+ international markets. You'll own the operational engine that turns league data into compliant, high-performing campaigns across email, SMS, push, and web—while keeping legal and compliance happy.
Your Mission
Audit and document current International 1:1 service delivery model; identify execution gaps and compliance risks across markets
Establish standardized QA processes, intake workflows, and SLAs for all 32 clubs; reduce campaign turnaround time by 20%
Build training playbook and enablement materials for distributed global team; ensure GDPR and local regulatory adherence
Conduct stakeholder mapping with clubs and cross-functional partners; present recommendations for service model improvements
Scale managed services delivery to handle 30%+ increase in club campaign volume without quality degradation
Implement performance testing framework; drive 15%+ lift in engagement metrics across top 5 markets
Establish quarterly business reviews with all 32 clubs; achieve 90%+ service satisfaction score
Develop and execute international market expansion playbook for 3-5 new markets; ensure full compliance and club readiness
KPIs You'll Own
Campaign Delivery Quality Score
Percentage of campaigns delivered on-time, on-spec, and compliant with regulatory requirements across all markets.
Club Satisfaction (NPS)
Net Promoter Score from 32 clubs measuring satisfaction with managed services, support, and campaign performance.
Engagement Lift by Channel
Quarter-over-quarter improvement in email open rates, SMS conversion, push click-through, and app retention by market.
Operational Efficiency
Campaign turnaround time, cost-per-execution, and resource utilization rates across distributed global workforce.
Compliance Incidents
Zero breaches or violations of GDPR, local data privacy laws, or league policies; audit pass rate 100%.
Tools & Stack
Your Team
Your Manager
Senior Director, International 1:1 Club Managed Services
Current Team
Distributed global workforce across 20+ markets; contingent associates in multiple regions; partnership with Legal, Data & Analytics, and MarTech teams
Not specified; appears to be backfill or expansion role
The Package
Salary
$130K-$160K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
The National Football League (NFL) is the premier professional American football league operating 32 clubs across North America. The organization is scaling its international fan engagement strategy, building centralized marketing services to drive global growth in key markets across Europe, Asia-Pacific, and Latin America.
Customers
32 NFL clubs; millions of international fans across 20+ markets
Is This Role For You?
- You've run CRM or lifecycle marketing programs at scale—8+ years managing campaigns, data, and teams across multiple regions
- You thrive in operational complexity: managing distributed teams, regulatory constraints, and high-volume execution across time zones
- You speak compliance fluently—GDPR, local data privacy laws, and regulatory frameworks are in your wheelhouse, not a barrier
- You're a measurement obsessive who ties campaign performance to business outcomes and continuously tests for improvement
- You love working with stakeholders—you can translate between legal, tech, and business teams and keep everyone aligned
- You need remote flexibility or hybrid arrangements; this role is on-site in New York
- You prefer building new products or campaigns over optimizing operations and scaling processes
- International data privacy and compliance regulations feel like overhead rather than a strategic advantage
Interview Process
Phone Screen
Recruiter screens for CRM experience, international exposure, and managed services background
Manager Interview
Senior Director digs into your operational track record, how you've scaled teams, and your approach to compliance
Case Study / Work Sample
Present a real example of how you've optimized a multi-market CRM function or managed cross-functional delivery at scale
Stakeholder Round
Meet with cross-functional partners (Data & Analytics, Legal, International teams) to assess collaboration fit
Executive Close
Final conversation with Senior Director or VP to align on vision, priorities, and long-term scope
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.