The Challenge
Who Gives A Crap has donated $18M+ to global water access while scaling across 4 countries. You'll own US brand-led growth strategy—converting attention into measurable demand and revenue while improving CAC efficiency for a 250+ person team.
Your Mission
Develop and lock in the core US brand-led growth strategy aligned with global objectives
Audit current brand and performance channel performance to identify quick-win CAC optimization opportunities
Launch one integrated brand + performance campaign to establish baseline metrics for Q2 scaling
Build stakeholder alignment with GM US and cross-functional teams on strategic roadmap and success metrics
Execute 3+ integrated campaigns demonstrating measurable lift in awareness, revenue, and CAC efficiency
Establish repeatable playbook for converting brand attention into incremental customer demand
Achieve 15%+ improvement in overall CAC efficiency through optimized channel mix and creative testing
Build high-performing US brand growth team with clear roles, processes, and accountability for growth metrics
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-customer by channel and campaign to optimize efficiency against targets.
Brand Awareness Lift
Measure incremental awareness gains from campaigns via brand tracking or survey methodology.
Incremental Revenue Attribution
Quantify revenue directly attributable to brand-led growth initiatives vs. baseline.
Campaign ROAS
Return on ad spend across integrated channels (paid, owned, earned) to guide budget allocation.
Tools & Stack
Your Team
Your Manager
GM US
Current Team
250+ person global team across Australia, UK, Philippines, China, US
New role or potential backfill for US market expansion
The Package
Salary
$180K-$240K base
Remote
On-site in Los Angeles, CA
Benefits & Perks
Company Intelligence
Who Gives A Crap is a B Corp-certified eco-friendly household essentials company (toilet paper, tissues, paper towels) that donates 50% of profits to global water access and sanitation. Operating in UK, US, Australia, and expanding to Canada, the company has contributed $18M+ AUD to their mission with ambitions to increase donations 10x over 5-10 years.
Team Size
250+
Culture
Purpose-led, B Corp certified (125.5 score), 95% employee pride score
Is This Role For You?
- You've led brand-led growth strategies that directly moved commercial metrics (revenue, CAC, awareness)
- You're fluent in integrated marketing—bridging brand strategy with performance channels and data
- You thrive on measurable impact and can set ambitious goals then deliver against them with clarity
- You're energized by purpose-driven work and want your career to drive real-world impact
- You need remote flexibility—this is on-site Los Angeles only
- You prefer vanity metrics over bottom-line revenue and efficiency impact
- You're uncomfortable leading local execution and holding teams accountable to growth targets
Interview Process
Screening call
Alignment on role, expectations, and growth philosophy
Case study / strategy discussion
Walk through a past brand-led growth campaign: strategy, execution, results, learnings
Stakeholder interviews
Meet with GM US and cross-functional partners (marketing, product, performance teams)
Final round
Leadership alignment and offer discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.