Who Gives A Crap
Sustainable toilet paper DTC brand that donates 50% of profits to global sanitation.
Founded
2012
Team size
51-200
Funding
$41.5M Series B
Industry
Consumer Goods / DTC
Famous for
What Who Gives A Crap is known for
- Built $41.5M Series B round while maintaining 50% profit donation to sanitation nonprofits in developing countries.
- Scaled DTC subscription business in CPG category, competing directly against Kimberly-Clark and Georgia-Pacific incumbents.
- Achieved B Corp certification, embedding social impact into cap table and operational structure from founding.
For growth marketers
What it's like to work at Who Gives A Crap
Series B, 51-200 employees, DTC subscription model with retention and unit economics as primary growth levers. Growth team likely embedded across acquisition, retention, and product. If you thrive in CPG-meets-DTC where margin pressure is real and customer lifetime value drives everything, and you can articulate why people switch toilet paper brands, this is the seat.
About
In their own words
Sustainable toilet paper and household products company. B Corp. Donates 50% of profits to improve sanitation in developing countries. DTC subscription model.
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