The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads and 200M+ active users. You'll own user acquisition for Blitz Win Cash, turning a solid product into a global revenue machine by optimizing campaigns, analyzing ROAS signals, and shipping creative experiments that move the needle.
Your Mission
Set up and launch 5-8 UA campaigns across major ad platforms (Facebook, Google, TikTok), establishing baseline performance benchmarks
Build weekly ROAS tracking dashboard and identify top 3 underperforming signals to optimize
Establish feedback loops with Product and Creative teams; ship 2 creative test cycles based on performance learnings
Master Voodoo's internal growth tools; document workflow and share 1 best practice with broader team
Increase overall campaign ROAS by 15-25% through continuous signal optimization and creative testing
Expand UA to 3-4 new geographic markets, achieving breakeven or profitable unit economics in each
Lead monthly strategy reviews with stakeholders; present actionable insights on cohort retention and LTV trends
Mentor 1 junior team member on UA best practices; contribute 2 formal growth insights to company knowledge base
KPIs You'll Own
Campaign ROAS
Return on ad spend across all active UA campaigns; your north star for optimizing budget allocation.
Cost Per Install (CPI)
Track CPI trends by channel and creative to identify which acquisition sources are most efficient.
Day 1 / Day 7 Retention
Monitor early-stage user quality; cohorts with higher retention compound campaign ROI over time.
Breakeven or Profitable LTV:CAC Ratio
Ensure acquired users generate enough lifetime value to justify acquisition spend.
Tools & Stack
Your Team
Your Manager
Performance Marketing Lead
Current Team
Growth team split into UA, ad monetization, video ads, playable ads, and influencer marketing specialists
New role or expansion within Growth team
The Package
Salary
€38K-€48K base
Remote
On-site in Paris, Île-de-France. Remote days available but primarily office-based.
Benefits & Perks
Company Intelligence
Voodoo is a mobile-first tech company founded in 2013 with 800+ employees, 7 billion downloads, and 200M+ active users. The #3 mobile publisher globally (after Google and Meta), known for chart-topping games like Mob Control, Block Jam, and popular apps like BeReal and Wizz.
Founded
2013
Team Size
800
Customers
200M+ active users; 7B+ lifetime downloads
Culture
Values candor, freedom, responsibility, and operational excellence; fast-moving, creativity-driven growth environment
Is This Role For You?
- You recently graduated from a top 5 French engineering or business school (Grande Ecole) and want to hit the ground running in growth
- You've done an internship or project work in digital marketing or business analytics and loved the data-driven problem-solving
- You're obsessed with mobile games and understand what makes users stick around and spend
- You thrive in high-ownership environments where you can experiment quickly, analyze results, and iterate without bureaucracy
- You need remote flexibility; this is an on-site Paris role with only occasional remote days
- You lack hands-on experience with ad platforms or marketing analytics; you need concrete prior experience, not just classroom theory
- You're not passionate about growth metrics and optimization; this role is pure performance marketing, not brand storytelling
Interview Process
Initial screening
Quick call with recruiter to verify fit, background, and enthusiasm for mobile growth
Case study / Take-home
Analyze a UA scenario (campaign data, ROAS trends, creative performance) and propose optimization strategy
Interview with Performance Marketing Lead
Deep dive on marketing fundamentals, ad platform experience, and approach to campaign analysis and optimization
Final interview with Growth leadership
Culture fit, problem-solving mindset, and vision for growth in mobile gaming space
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.