The Challenge
Trove is building the future of collectibles from the ground up with top-tier founders and investors behind them. You'll architect a growth system that spans brand, community, creators, and commerce—not just app installs. This is 0-1 growth leadership on a cultural phenomenon waiting to compound.
Your Mission
Map and document the end-to-end growth system across all channels (paid, organic, creator-led, offline) with repeatable playbooks
Launch 2-3 major content campaigns (video-first, platform-native) across TikTok, YouTube, and livestream to establish brand presence and test viral mechanics
Establish creator/influencer partnership framework and land 5-10 initial collaborations that drive authentic community momentum
Audit and optimize paid acquisition setup on Meta, Google, YouTube, TikTok with baseline CAC/LTV metrics and identify scaling channels
Scale paid acquisition channels to profitable unit economics with clear ROAS thresholds across platforms
Build and execute 4+ brand campaigns that feel native to internet culture and achieve 2-3x viral amplification targets
Establish creator program generating 20%+ of new user acquisition through organic partnerships and co-marketing
Implement growth-as-product initiatives (referrals, viral loops, community mechanics) directly into product roadmap with measurable impact on retention and LTV
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across all channels (paid, organic, creator, offline) to ensure scalable, efficient unit economics.
Viral Coefficient / K-factor
Measure how many new users each user brings through organic sharing and community referrals.
Paid Channel ROAS
Return on ad spend by platform (Meta, Google, YouTube, TikTok) to identify which channels scale profitably.
Creator-Led Acquisition Rate
Percentage of new users sourced through influencer/creator partnerships and campaigns.
Content Engagement & Native Reach
Organic reach, impressions, and engagement on owned content (YouTube, TikTok, livestreams) vs. paid amplification.
LTV:CAC Ratio
Lifetime value to customer acquisition cost ratio—target 3:1 or better for sustainable growth.
Tools & Stack
Your Team
Your Manager
Founding team / CEO
Current Team
Early-stage startup; you're building the growth function from scratch
New role (0-1 growth leadership)
The Package
Salary
$200K-$280K base
Variable
Performance-based bonus structure (TBD)
Equity
Significant equity package (TBD)
Remote
On-site, New York, NY (Full-time)
Benefits & Perks
Company Intelligence
Trove is a collectibles platform letting users buy and open packs digitally, then keep, sell, or physically redeem cards. Founded by proven entrepreneurs with multiple exits and backed by top-tier investors, they're building culture, community, and commerce around a passion category.
Funding
Raised from top-tier investors
Culture
Founder-led, scrappy, culture-obsessed, internet-native, creator-first
Is This Role For You?
- You've led growth from 0-1 at a high-growth consumer brand and know how to architect repeatable systems without getting stuck in process
- You've successfully executed both paid acquisition campaigns and brand/content campaigns that felt native to internet culture
- You've worked directly with founders, operated in ambiguity, and moved fast without perfect information
- You genuinely understand how culture spreads online—memes, creators, communities, momentum—and can translate that into strategy
- You care about collectibles, internet communities, or creator culture and can get genuinely excited about the mission
- You have less than 5-7 years in digital product marketing or growth at a real consumer brand
- You haven't owned the launch of a new digital product from conception through scale
- You think growth is mainly about running app install campaigns and email funnels
- You haven't worked directly with founders or can't handle the chaos and ambiguity of early-stage startup growth
Interview Process
Initial conversation
Discuss your growth system thinking, past campaigns, and why this mission excites you
Case study deep-dive
Walk through a customer acquisition campaign or growth system you've built—metrics, learnings, what you'd do differently
Founder meeting(s)
Align on vision, strategy, and working style with founding team
Final round
Offer and equity discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.