The Challenge
Tower Hill Insurance is Florida's trusted homeowner insurer experiencing consistent growth. They need a Digital Marketing Manager to own their entire digital presence-from website optimization to lead generation-and drive measurable results across organic search and conversion metrics.
Your Mission
Audit current website performance and SEO baseline; identify top 10 optimization opportunities and implement quick wins
Establish performance dashboards tracking organic traffic, conversion rates, and lead quality metrics
Conduct keyword research and develop prioritized SEO roadmap for Q1-Q2 launches
Coordinate with compliance and sales teams to optimize 3 critical landing pages for lead capture
Increase organic search traffic by 25% and improve qualified lead volume through conversion optimization
Launch and optimize 5+ high-intent landing pages aligned with digital sales initiatives
Reduce website bounce rate by 15% through UX improvements and better content alignment
Establish quarterly performance reviews with marketing and sales leadership; deliver data-driven recommendations for next initiatives
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in qualified organic search visits to corporate website and landing pages.
Lead Quality & Conversion Rate
Percentage of website visitors converting to qualified leads; track by landing page and traffic source.
Keyword Rankings
Number of target keywords ranking in top 10 Google results; focus on high-intent insurance and homeowner policy terms.
Page Load Speed & Core Web Vitals
Technical SEO health metrics; directly impact search rankings and user experience.
Cost Per Lead (Digital)
Digital channel efficiency; track organic lead acquisition cost vs. paid channels.
Tools & Stack
Your Team
Your Manager
Director of Marketing (assumed)
Current Team
Marketing and sales teams; compliance partners
New role or backfill (not specified)
The Package
Salary
$65K-$85K base
Remote
On-site, Gainesville, FL
Benefits & Perks
Company Intelligence
Tower Hill Insurance Group is one of Florida's most trusted homeowners insurance providers experiencing consistent growth. They prioritize career advancement, team mentality, and long-term talent retention in a regulated, compliance-focused industry.
Customers
Florida homeowners (B2C insurance)
Culture
Growth-minded, team-oriented, compliance-conscious, committed to long-term careers
Is This Role For You?
- You've managed websites and owned digital presence end-to-end for a B2C or regulated industry company
- You live or want to live in Gainesville, FL and prefer on-site collaboration
- You're fluent in SEO strategy, analytics, and conversion optimization with proven results
- You thrive partnering across teams (sales, compliance, product) and translating data into action
- You're comfortable in a structured corporate environment and appreciate stability
- You need remote flexibility or can't commit to 100% on-site work in Gainesville
- You're early in your career (0-2 years) without proven digital marketing ownership experience
- You prefer creative/brand work over performance marketing and metrics-driven execution
Interview Process
Phone Screen
Recruiter qualifies digital marketing experience, SEO knowledge, and interest in insurance/on-site role
Technical Assessment
Likely walkthrough of a website audit or SEO improvement case study; may include analytics/tool questions
Hiring Manager Interview
Director of Marketing or CMO discusses strategy, team collaboration, and digital roadmap vision
Stakeholder Panel
Meet with sales, compliance, and product leads to assess cross-functional partnership fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.