The Challenge
Stancer is a payment fintech backed by Iliad (Free) founder Xavier Niel, competing on price and simplicity. You'll own multi-channel acquisition strategy across France and new markets, driving aggressive growth with full autonomy in a test-and-learn culture.
Your Mission
Audit current paid acquisition performance (Google Ads, Meta) and identify immediate optimization levers (CAC reduction, ROAS improvement)
Establish baseline dashboards in Grafana/HubSpot tracking CAC, CPL, conversion rates, and funnel metrics across all channels
Define and launch first international market acquisition strategy with localized channel mix and go-to-market approach
Align Marketing-Sales SLA: implement lead scoring and routing in HubSpot, establish shared KPI targets with Sales team
Scale 2-3 top-performing acquisition channels by 30%+ while maintaining or reducing CAC, proving ROI model
Launch and optimize acquisition in 2nd international market with performance framework for rapid iteration
Build predictive analytics layer: use SQL queries to identify conversion bottlenecks and create actionable optimization roadmap
Reduce MQL-to-SQL-to-Customer friction by 20%+ through CRM automation, lead quality improvements, and cross-functional collaboration
KPIs You'll Own
CAC (Customer Acquisition Cost)
Total acquisition spend divided by new customers, tracked by channel and cohort to optimize budget allocation.
ROAS (Return on Ad Spend)
Revenue generated per euro spent on paid channels; primary metric for paid acquisition optimization.
Conversion Rate (MQL → SQL → Customer)
Pipeline conversion efficiency; focus area for Sales Ops alignment and funnel optimization.
CPL (Cost Per Lead)
Lead generation cost by channel; used to prioritize acquisition channels and scale winners.
Churn & Activation Rate
Post-acquisition metrics tied to product adoption and retention; alignment point with Product team.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Growth or CMO
Current Team
Not specified; likely 1-2 growth marketers or acquisition specialists
New role or backfill not specified
The Package
Salary
€45K-€55K base
Variable
Performance-linked bonus (interessement/participation tied to Iliad group performance)
Remote
On-site only, Paris (24 rue Cambacérès, 75008)
Benefits & Perks
Company Intelligence
Stancer is a regulated payment institution and fintech within the Iliad group (parent of Free telecom). Founded under Xavier Niel's vision, it offers innovative, secure, low-cost payment solutions for SMBs with no lock-in contracts—bringing Free's disruptive pricing ethos to payments.
Customers
Mid-market and SMB businesses across France and expanding international markets
Culture
Agile, test-and-learn, entrepreneurial; inherits Iliad's customer-first and cost-efficiency DNA
Is This Role For You?
- You've owned paid acquisition (Google/Meta) at a B2B SaaS or fintech startup and can speak to CAC, ROAS, and channel optimization
- You're analytical and SQL-comfortable; you build your own dashboards and don't wait for analysts to answer questions
- You thrive in ambiguity: international expansion, new market launches, and deciding where to test excite you
- You're biased toward testing and iterating fast over perfect strategy; you ship experiments weekly, not quarterly
- You can manage 3+ stakeholders (Sales, Product, exec) simultaneously and align them around shared KPIs
- You need a hybrid or remote setup; this is 100% on-site in central Paris
- You're a creative-first marketer; this role is metrics-driven, not brand/content-focused
- You lack hands-on paid acquisition experience (you'll need to run and optimize Google/Meta campaigns directly, not just manage agencies)
Interview Process
Phone screen / Hiring manager conversation
Discuss growth background, paid acquisition wins, and technical skills (SQL, tools). 20-30 min.
Case study / Take-home test
Analyze a mock acquisition scenario, optimize a funnel, or interpret dashboard data. 1-2 hours async.
Cross-functional interviews
Meetings with VP Growth/CMO, Sales lead, and potentially Product to assess collaboration fit and strategic thinking. 2-3 interviews, 1 hour each.
Reference checks
Verification of growth/acquisition experience and cross-functional collaboration from past managers or peers.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.