Digital Performance Marketeer (BE) Turn data into decisions that drive growth

Nice to meet you!

Do you enjoy digging into data and figuring out what actually makes things work? Do dashboards, funnels, and attribution models feel less like reporting tools and more like a way to improve decisions?

At Skyline, we operate in complex environments and believe clarity is a competitive advantage. Our marketing team is digital‑first and generates a lot of data across campaigns, channels, and markets. What we need now is someone who can turn that data into insights, structure, and focus.

As our

Digital Performance Marketeer

, you help the team understand what is working, what is not, and where to invest next. This is not a reporting role. It is a strategic one, with real influence on priorities, budgets, and growth decisions.

SOME OF OUR USERS

DataMiner is deployed by

1500 companies

in over

125 countries

worldwide.

Let’s get down to business

A glimpse of.your [future]

You take ownership of marketing performance and operations across channels and tools. You build the foundations that allow the team to move with confidence, backed by reliable data and clear insights.

In Practice, This Means You Will

• Define and analyse our performance strategy across marketing channels such as paid, organic, email, and social, using clear KPIs and test plans
• Build, maintain, and own our marketing dashboards and reporting setup, and translate findings into clear insights
• Set up and manage marketing automation workflows and logic using tools like ActiveCampaign or similar platforms
• Own CRM data quality, segmentation, and the lead flow between Marketing and Sales
• Develop attribution models to better understand what drives conversions and business impact
• Proactively identify trends, anomalies, and opportunities in the data, rather than waiting for questions
• Work closely with the Digital Marketing Architect on SEA and SEO performance data, while also contributing hands‑on to SEO work such as technical hygiene, on‑page optimisation, internal linking, content briefs, and measurement
• Guard technical tracking quality by owning the tracking plan, GTM setup, data layer, pixels, consent mode, server‑side tagging, conversion APIs, and offline conversions, while safeguarding GA4 and Looker Studio data hygiene
• Support budget tracking and ROI reporting for marketing activities

What skills.do you require?

You do not need to tick every box, but this should feel like you.

• Three or more years of experience in marketing analytics, marketing operations, or a similar data‑driven role
• Confidence working with tools such as GA4, Looker Studio, Excel or Google Sheets, and comparable analytics platforms
• Experience with CRM systems and marketing automation platforms, preferably ActiveCampaign
• Experience with BI tools such as Looker or Power BI
• Working knowledge of LinkedIn Ads, Google Display Ads, and TikTok Ads
• Ability to translate complex data into clear, actionable recommendations for non‑technical stakeholders
• A structured and detail‑oriented way of working, with strong attention to data quality and clean processes
• A curious mindset that drives you to explore the story behind the numbers and act on it

Not required but definitely a

bonus

.

• Experience with structured experimentation, attribution nuances, or incrementality testing
• Familiarity with SQL or basic data querying
• Knowledge of SEA and SEO platforms such as Google Ads, Search Console, SEMrush, or similar tools
• Experience in a B2B software or technology environment
• Background in or understanding of UX and UI design principles
• Understanding of lead scoring models and sales funnel dynamics

What

Digital Performance Marketeer

LEVEL

senior

WORK FROM

belgium

COMMITMENT

fulltime