Marketing Associate / Senior Associate

Our Journey The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

What You'll Own

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns

• Manage partner campaigns, including product launches and other integrated brand initiatives

• Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams

• Able to collaborate closely with stakeholders confidently, including to regional PICs and leadership teams

• Identify campaign issues early and work directly with the appropriate stakeholders to resolve them

• Use campaign data to evaluate performance, identify insights, and recommend improvements

• Support effective campaign messaging and provide copywriting suggestions to improve brand performance

• Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively

What We're Looking For

Must-have:

• 1-5 years of relevant experience in marketing campaign planning and execution

• Experience managing campaigns from initial planning through launch and post-campaign analysis

• High level of ownership, initiative, independence, and sound judgement

• Strong stakeholder management and collaboration skills across multiple functions

• Hands-on approach to execution, with tenacity to work through challenges and competing priorities

• Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving

• Strong communication skills and ability to contribute thoughtful copywriting recommendations

Nice-to-have:

• Experience in e-commerce, online travel, or technology company

• Familiarity with CRM campaigns

ShopBacker Traits Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done. Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters. Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar. Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully, and support each other along the way. What's in it for ShopBackers Career growth opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on performance. Candid, open, and collaborative culture where feedback is valued.