The Challenge
Sciences Po Executive Education trains 200+ global programmes yearly and needs someone to scale their international presence across Europe, Africa, MENA, Asia, and Americas. You'll own B2C and B2B marketing strategy for a prestigious institution backed by ANR funding-real budget, real impact.
Your Mission
Audit current international marketing channels and define segmentation strategy for 5 key markets (Europe, Africa, MENA, Asia, Americas)
Deploy HubSpot marketing automation for lead nurturing workflows across B2C and B2B segments
Produce and launch 3 high-converting landing pages and email campaign sequences in English
Establish baseline KPIs: CAC, conversion rates, and email engagement by market segment
Execute full annual international direct marketing plan with defined budgets, channels, and performance targets
Scale paid acquisition campaigns across 2-3 priority markets, achieving 20%+ MoM growth in qualified leads
Build content calendar: 24+ pieces of cross-channel content (web, ads, email, landing pages) aligned to buyer journey
Optimize campaign performance: achieve 15%+ improvement in CTR and conversion rates through A/B testing and retargeting
KPIs You'll Own
Cost per Acquisition (CAC) by market
Track blended CAC across B2C and B2B segments to optimize media spend efficiency
Email open & click-through rates
Monitor HubSpot campaign performance to refine segmentation and messaging
Landing page conversion rate
Target 5%+ conversion on lead magnets; benchmark against education sector standards
Pipeline influenced by marketing
Measure contribution to sales pipeline and track lead-to-customer velocity by channel
Tools & Stack
Your Team
Your Manager
Marketing Director
Current Team
Marketing and sales teams, International programmes unit, 1 digital marketing apprentice reporting to you
New role or backfill (part of ANR-funded growth project)
The Package
Salary
€32K-€42K base
Remote
On-site, Paris (heart of the city)
Benefits & Perks
Company Intelligence
Sciences Po Executive Education has trained executives and high-potential professionals globally for 50+ years. They run 200+ programmes annually across management, strategy, HR, communication, health, governance, AI, and public affairs. Powered by Sciences Po's unique global network and headquartered in Paris.
Team Size
1200
Funding
ANR-22-ASDR-0035 (government-backed growth project)
Customers
Executives, managers, high-potential professionals, corporate clients across Europe, Africa, MENA, Asia, Americas
Culture
Global, academically rigorous, focused on executive development and international influence
Is This Role For You?
- You've spent 3+ years in agency or in-house international marketing roles-you understand how to scale campaigns across regions
- You're fluent in English (native or near-native); bilingual (French) is a bonus
- You've shipped B2C and B2B campaigns and know HubSpot, paid ads, and email automation inside-out
- Education or executive training sector experience gives you credibility bonus, but strong digital marketing chops matter more
- You're a generalist without hands-on digital marketing experience-this role requires executing, not just strategizing
- Your English isn't bulletproof; all content you own will be in English across multiple markets
- You expect a remote-first setup; this is 100% on-site in Paris
Interview Process
Phone screen
Screening with recruiter on background, HubSpot fluency, and international campaign experience
Marketing case study or test
Likely a short campaign brief: design segmentation, channels, and KPIs for a specific market
Interview with Marketing Director
Deep dive on strategy, campaign examples, and how you'd approach their 5-market rollout
Stakeholder round
Brief conversation with International Programme Director or sales lead to assess collaboration fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.