Senior Growth Manager (B2C Apps & Digital Acquisition)

Your mission

You'll own digital acquisition across our consumer products.

Your Objective Is Straightforward

Generate qualified users at scale while continuously improving acquisition efficiency.

You'll work across web acquisition, mobile app distribution, App Store Optimization, Google Play, Apple App Store, landing pages, referral loops, partnerships and every acquisition channel that can generate measurable growth.

This is a highly hands-on role.

You'll report directly to our founder and work alongside Product, Design, CRM, Data and Engineering teams to transform ideas into measurable growth.

What you'll do

• Own user acquisition strategy across all consumer products
• Scale paid and organic acquisition channels
• Improve App Store and Google Play visibility (ASO)
• Increase website traffic and conversion rates
• Design and launch growth experiments every week
• Optimize onboarding funnels
• Improve activation and conversion metrics
• Launch referral and viral acquisition initiatives
• Identify new acquisition opportunities before competitors
• Build dashboards and monitor acquisition KPIs
• Work closely with Product teams to improve conversion through product improvements
• Coordinate with CRM to maximize lifecycle performance
• Constantly test new ideas using rapid experimentation

What we're looking for

You Probably Have

• 5+ years in Growth Marketing or Growth Management
• Strong experience growing mobile applications
• Strong knowledge of App Store Optimization (ASO)
• Experience managing acquisition across Google, Meta, Apple Search Ads and other digital channels
• Excellent understanding of performance marketing
• Strong analytical mindset
• Experience with A/B testing
• Ability to prioritize quickly
• Comfortable working in fast-moving environments
• Curious about AI and automation
• Entrepreneurial mindset
• Comfortable challenging assumptions with data

Most importantly: You're a builder. You don't wait for instructions. You identify opportunities and execute.

Nice to have

• Subscription business experience
• SaaS or mobile app background
• International growth experience
• Experience launching consumer products globally
• Knowledge of attribution platforms (AppsFlyer, Adjust, Branch...)
• Experience with AI-powered marketing tools

Success looks like

Within Your First Year You'll Have

• Increased qualified acquisition significantly
• Improved conversion across acquisition funnels
• Increased App Store visibility
• Reduced CAC
• Increased activation rates
• Launched multiple scalable acquisition initiatives
• Helped create a repeatable growth engine across multiple consumer products

Why join us?

You'll join a company entering one of the most exciting phases of its history.

You'll work directly with founders and leadership.

You'll have freedom to test ideas, move fast and build.

If you're looking for a company where growth is everyone's job, not just Marketing, you'll feel at home.