The Challenge
NoGood is a growth consultancy behind Nike, TikTok, and Spring Health's success. You'll lead a paid media team while executing 7-figure campaigns across Google, Meta, LinkedIn, and TikTok—driving real growth for category-defining brands.
Your Mission
Assess and stabilize current team performance; establish clear processes for campaign setup, optimization, and reporting across all platforms
Own 2-3 active client accounts; deliver first month performance reports with ROAS, CPA, and conversion lift analysis
Build foundational team coaching rhythm; conduct one-on-ones and establish skill gaps for training and development
Develop and present paid media strategy playbook to leadership; document best practices for budget allocation, bidding, and audience segmentation
Grow team efficiency: improve average ROAS by 15-20% across managed accounts through systematic A/B testing and bid optimization
Expand scope: take ownership of 4-5 client relationships; present quarterly strategic reviews to C-suite stakeholders
Mentor and develop team: bring at least one junior manager to mid-level proficiency; document training curriculum for onboarding
Drive innovation: pilot new platforms or audience strategies (e.g., emerging TikTok features, LinkedIn Conversions API); report learnings to broader org
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent across paid channels; target 15-20% YoY improvement.
CPA (Cost Per Acquisition)
Monitor acquisition cost efficiency; align with client targets and benchmark against industry standards.
CTR & Conversion Rate
Measure click-through and conversion performance by platform and ad variation; drive improvements through testing.
Team Utilization & Throughput
Track campaigns managed, budget owned, and A/B tests launched per team member; identify efficiency gains.
Client Satisfaction & Retention
Measure via quarterly reviews and retention rate; ensure stakeholder expectations are met or exceeded.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Growth or Chief Growth Officer)
Current Team
Small team of Paid Growth Marketing Managers (size TBD)
New player/coach role—backfill or expansion unclear
The Package
Salary
$65K-$100K base
Variable
Bonus structure mentioned but amount not specified
Remote
On-site, NYC
Benefits & Perks
Company Intelligence
NoGood is an award-winning, tech-enabled growth consultancy founded in 2016, based in NYC, supporting global partners. The team includes growth leads, creatives, engineers, and data scientists who've driven measurable growth for brands like Nike, TikTok, Intuit, P&G, and Spring Health.
Founded
2016
Customers
Nike, Oura, Spring Health, TikTok, Intuit, P&G
Culture
Direct, strategic, creative; values measurable results and hands-on execution
Is This Role For You?
- You've managed 7-figure+ ad budgets across multiple platforms (Meta, Google, LinkedIn, TikTok) with proven ROAS gains
- You thrive in a player/coach role—equally comfortable executing campaigns and mentoring a small team
- You're analytical and obsessed with data: CTR, CPC, CPA, ROAS aren't buzzwords, they're your north star
- You want exposure to category-defining brands and a consultancy environment where your work scales across clients
- You can communicate technical concepts to C-suite stakeholders and manage client expectations with clarity
- You want remote flexibility—this is on-site NYC only
- You lack hands-on paid media experience; this role expects you to execute, not just manage
- You haven't led a team before or prefer individual contributor work; the people management piece is core
- You're uncomfortable with fast-paced, high-stakes client work and tight deadlines
Interview Process
Application & Portfolio Review
Submit resume, portfolio of past campaigns, and 2-3 case studies showing ROAS/CPA improvements
Phone Screen (30 min)
Screening call with recruiter or growth lead; verify experience depth and cultural fit
Technical Interview (60 min)
Deep dive on paid media strategy: walk through a live campaign, explain your optimization approach, discuss platform-specific tactics
Manager Interview (60 min)
Conversation with direct report (likely VP Growth) on team leadership, client communication, and strategic vision
Client Case Study or Take-Home (optional)
Possible homework: analyze a client brief and propose paid media strategy with KPIs and budget allocation
Final Debrief & Offer
Closing call with hiring manager; discuss compensation, start date, and team setup
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.