The Challenge
Levi & Korsinsky is a national litigation firm generating serious case volume through digital marketing. You'll own the entire growth function-from strategy to execution-bridging lawyers and operators to scale claimant acquisition across data breach, class action, and consumer protection cases.
Your Mission
Audit full acquisition funnel across all channels (paid social, search, native, affiliate); identify top 3 optimization levers and implement quick wins
Map practice area-specific acquisition strategies (speed-to-intake for data breach, volume controls for mass arbitration, precision targeting for privacy class actions)
Establish baseline CAC, conversion rates, and retained client metrics; set performance benchmarks by channel and case type
Launch 2-3 structured experiments (creative, audience, landing page variants) on highest-volume channels with real-time optimization
Scale top 2 performing channels by 25-40% while maintaining or improving CAC and retained client economics
Build automated workflows for campaign execution, lead qualification, and reporting; eliminate manual reporting touchpoints
Integrate CRM, marketing platforms, and analytics for real-time data flow; enable daily decision-making on budget allocation
Test and deploy 4+ emerging tools/platforms (AI creative, new traffic sources, automation) that demonstrate ROI advantage within 60 days
KPIs You'll Own
Cost Per Retained Client (CPRC)
Total acquisition spend divided by qualified, retained clients; tracked by channel, practice area, and geography.
Volume & Speed
Number of qualified intakes per week/month; time-to-intake for high-intent channels (data breach cases).
Blended CAC & ROI by Channel
Acquisition cost and return on ad spend across paid social, search, native, affiliate; monthly trend and efficiency gains.
Conversion Rate (Ad → Retained Client)
Percentage of engaged prospects who complete intake and are retained; measured across full funnel and by practice area.
Channel Mix & Scalability
Percentage of volume/revenue from each channel; runway remaining before channel saturation or diminishing returns.
Tools & Stack
Your Team
Your Manager
Managing Partner
Current Team
In-house technology and marketing team; intake and call center operations
New role-owns entire growth marketing function
The Package
Salary
$130K-$165K
Remote
On-site, primarily in New York, NY
Benefits & Perks
Company Intelligence
Levi & Korsinsky is a national plaintiffs' litigation firm specializing in data breach, mass arbitration, privacy class actions, product recalls, and consumer protection. They operate a sophisticated in-house technology and marketing team, generating substantial case volume through digital marketing, call center intake, and automated follow-up systems.
Is This Role For You?
- You want full P&L ownership of acquisition without political layers-you're accountable for volume, cost, and speed
- You thrive in complex funnels with multiple stakeholders (lawyers, intake teams, call centers) and can translate their needs into marketing strategy
- You're obsessed with automation and AI; you see repetitive work as a testing ground for tools and workflows
- You move fast and optimize in real-time; you'd rather launch and learn than build the perfect plan
- You geek out on performance metrics and can defend every channel decision with data
- You prefer strategy over execution or hate rolling up your sleeves on funnel optimization and testing
- You need remote flexibility or can't commit to on-site in NYC
- You're risk-averse and uncomfortable with rapid experimentation, failed tests, or pivoting channels based on real-time data
Interview Process
Initial Conversation
Managing Partner or head of marketing discusses growth ownership, acquisition challenges, and your hands-on approach
Funnel Deep Dive
Walk through your audit of a past acquisition funnel; identify bottlenecks, optimization levers, and how you'd scale
Channel Strategy
Discuss how you'd approach multi-channel acquisition for different case types (speed-to-intake vs. volume vs. precision targeting)
Tool & Automation Mindset
Talk through emerging tools you've tested, automation workflows you've built, and your process for evaluating new platforms
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.