Senior Growth Manager (France to Morocco)

Join LemFi as a Senior Growth Manager for the France-Morocco corridor. In this role, you will drive expansion within the Moroccan diaspora, focusing on community-building in France and other key European markets. You will be responsible for influencer negotiations, managing external agencies, executing grassroots marketing, and developing user acquisition strategies. This position requires extensive travel and a strong understanding of the African and diaspora community in Europe.

Profile

• Self-motivated and effective working independently and in remote environments. You’re willing to travel extensively and work occasional weekends to support market growth
• Excellent interpersonal skills and the ability to build trust with diverse stakeholders. You’re a persuasive communicator who can influence partners and leaders
• At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
• Strong data-driven mindset. You interpret data, track performance and adjust strategies accordingly
• Proven ability to work against targets and deliver measurable results. You’re motivated by ambitious goals and comfortable being measured against clear KPIs
• Entrepreneurial and tenacious. You take ownership, push through obstacles and find ways to win. Biased to action, you think critically and move quickly
• Prior experience launching or scaling ventures in new markets
• Deep understanding of African and diaspora community in Europe. You’re culturally fluent and comfortable immersing yourself in new cultural environments
• Background in fintech, payments or diaspora-focused products
• Established network within diaspora communities

• As the Senior Growth Manager for the France-Morocco corridor, you’ll drive LemFi’s expansion within the Moroccan diaspora in one of our most critical markets
• While the primary focus of your community-building will be in France, we are open to candidates based in France, the UK, or other European countries where LemFi currently operates
• This is a growth role that requires you to be comfortable traveling to key diaspora hubs to build a physical community presence and drive high-leverage organic growth
• You will direct influencer negotiations, manage external agencies and key community leaders, and execute grassroots field marketing
• You’ll spend 3 to 5 days every few weeks in a new city (primarily across France or other key European hubs), representing LemFi at events, building partnerships, rigorously tracking campaign performance, and driving user acquisition
• You’re embedded in the communities we serve, acting as both a strategist and a ground-level operator
• You will work across paid channels, organic strategy, and local product teams to drive massive user acquisition in this market, while serving as the voice of the user
• Travel across France (and potentially other key European markets) 3 to 5 days every few weeks, establishing an on-the-ground presence in key cities. Attend community events, build and expand LemFi’s community network with local Moroccan leaders and organizations, and grow relationships that build deep trust
• Develop and execute comprehensive user acquisition strategies tailored for the Moroccan diaspora communities in France and Europe. Own growth targets for assigned markets and optimize based on data and insights
• Source, negotiate directly with, and manage France/Morocco-focused influencers, community leaders, and external agencies to drive scalable organic growth
• Lead community-driven initiatives to build trust, awareness, and advocacy, and participate in local events, meetups, and forums. Build and maintain relationships with community leaders and grassroots partners, implementing tracking mechanisms for the exact customer acquisition cost of your activities

About Lemfi

International payments service for next-gen immigrants.