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Accountabilities:
- Develop and execute strategic marketing plans for new pharmaceutical partnerships, including multi-channel, account-based CRM campaigns that drive provider activation and engagement.
- Design, optimize, and measure marketing initiatives that increase provider engagement and prescription growth after launch.
- Manage relationships with pharmaceutical brand marketing teams, advising on effective ways to integrate the platform into existing marketing strategies.
- Refine and scale marketing playbooks, campaign assets, and launch processes to improve go-to-market capabilities.
- Create educational content that communicates the value proposition to healthcare providers, field teams, and prospective pharmaceutical partners.
- Develop scalable strategies and resources that help client success teams strengthen pharmaceutical relationships and improve virtual and in-person client meetings.
- Plan, test, and iterate on B2B marketing campaigns that generate qualified leads and support business development.
- Use campaign performance data and partner insights to demonstrate impact and identify opportunities for continued growth.
Requirements:
- At least 8 years of relevant professional experience, including 3 or more years in pharmaceutical or healthcare marketing.
- Strong understanding of the healthcare and pharmaceutical industries, including their commercial operations and provider engagement dynamics.
- Proven success delivering measurable results through growth marketing initiatives, ideally involving healthcare provider activation and pharmaceutical manufacturer partnerships.
- Experience supporting business development, account growth, and provider- or patient-facing teams.
- Strong communication and presentation skills, with the ability to explain complex value propositions and technical concepts to diverse audiences.
- Data-driven approach to marketing strategy, including campaign measurement, A/B testing, and performance analysis.
- Ability to use data and insights to demonstrate partner value and encourage adoption of products and services.
- Experience managing internal and external creative teams and delivering high-quality marketing materials.
- Strong collaboration skills and experience working across business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams.
- Excellent organization, project management, prioritization, and deadline management skills.
- Hands-on experience with Salesforce, Salesforce Marketing Cloud, or a comparable marketing CRM platform.
Benefits:
- Opportunity to contribute to healthcare solutions that improve medication access and affordability for a broad patient population.
- High-impact role with direct influence on provider engagement, prescription growth, and commercial partnerships.
- Collaborative, cross-functional environment focused on innovation, continuous learning, and experimentation.
- Opportunity to help scale marketing capabilities and contribute to the growth of a healthcare technology business.
- Salary, healthcare coverage, paid time off, retirement benefits, and other specific compensation details are not specified in the job posting.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.