Growth Marketing Manager, Paid Social & Display

Accountabilities:

• Own and manage end-to-end paid social campaigns, including Meta advertising, from audience targeting and bidding strategy to budget allocation and performance optimization.

• Develop and scale display and programmatic campaigns across networks such as Google Display Network to drive awareness and acquisition.

• Design and execute remarketing and retargeting strategies using behavioral, lifecycle, and intent-based audience segmentation.

• Build and continuously refine audience strategies for both prospecting and retargeting across paid channels.

• Partner with creative teams to develop structured testing roadmaps, including ad copy, visuals, formats, and CTAs.

• Monitor daily campaign performance, optimize for CAC and conversion efficiency, and deliver actionable insights in collaboration with analytics teams.

• Collaborate cross-functionally with product, brand, lifecycle marketing, and analytics teams to support growth objectives.

Requirements:

• 4-7 years of experience in paid social, digital acquisition, or performance marketing roles.

• Strong hands-on expertise in Meta Ads Manager, including campaign setup, optimization, and understanding of auction dynamics.

• Experience running Google Display Network and/or programmatic display campaigns.

• Proven track record of scaling paid acquisition while improving efficiency metrics such as CAC or ROAS.

• Experience building and optimizing remarketing/retargeting strategies using segmentation and behavioral data.

• Strong analytical skills with the ability to interpret performance data, attribution models, and incrementality insights.

• Experience working with pixel tracking, conversion measurement, and campaign attribution tools.

• Ability to develop structured creative briefs and run A/B or multivariate testing programs.

• Strong cross-functional collaboration skills and ability to operate independently in a fast-paced environment.

• Familiarity with AI tools and LLMs to accelerate marketing execution and analysis is a plus.

Benefits:

• Competitive annual salary with performance-based incentives and potential equity participation.

• Comprehensive health coverage including medical, dental, and vision insurance.

• 401(k) retirement plan with company matching contributions.

• Flexible paid time off policy and paid company holidays.

• Paid parental leave for all parents, including enhanced leave for birthing parents.

• Remote-first work environment with flexibility across eligible U.S. locations.

• Professional development support including learning budgets for training, certifications, and conferences.

• Additional wellbeing benefits such as mental health support and supplemental insurance options.

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