Growth Marketing Manager, Direct Response

Accountabilities:

• Lead growth strategy across a pod of 5-8 direct response clients, defining KPIs, funnel direction, offer positioning, and creative strategy

• Manage and develop a cross-functional team including media buyers, copywriters, and project managers, ensuring alignment and high-quality execution

• Own client relationships at a senior strategic level, delivering clear performance narratives, recommendations, and growth plans

• Analyze campaign and funnel performance to identify constraints, diagnose issues, and implement data-driven optimization strategies

• Guide execution of paid media, creative development, and funnel improvements while ensuring alignment with overall strategy

• Lead structured client communication including calls, reporting, and written updates to ensure clarity, trust, and accountability

• Provide coaching, feedback, and professional development for direct reports to elevate team performance

Requirements:

• 5+ years of experience in performance marketing, direct response, or info/coaching marketing environments with ownership of client outcomes

• Proven experience managing and developing teams in a marketing or agency setting

• Strong understanding of multiple marketing disciplines including paid media, copywriting, funnels, and offer strategy

• Experience defining and optimizing offers, pricing, and positioning to improve conversion performance

• Strong analytical mindset with ability to interpret performance data and translate it into actionable strategy

• Excellent written and verbal communication skills with ability to adapt messaging for clients, teams, and leadership

• Comfortable working in fast-paced, async or remote-first environments with strong ownership mentality

Benefits:

• Competitive compensation aligned with experience

• Comprehensive health, dental, and vision insurance (US-based employees)

• Paid time off and paid US holidays

• Remote-first work environment with structured working hours (9 AM-6 PM EST)

• Professional development and growth opportunities within a scaling organization

• Collaborative, high-performance culture focused on innovation and results

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1