Creative Strategist, Consumer Growth Marketing

Accountabilities:

• Lead the development and execution of creative strategy across static, video, dynamic, and emerging ad formats for performance and brand campaigns.

• Translate audience insights, product understanding, and performance data into high-converting creative concepts and hypotheses.

• Partner with internal teams (Brand, Product, Growth, ASO) and external partners to brief, review, and refine creative assets.

• Build and manage structured testing frameworks, creative playbooks, and experimentation roadmaps to scale winning concepts.

• Monitor campaign and creative performance, analyzing results to inform iteration, optimization, and future strategy.

• Leverage AI tools and analytics platforms to accelerate ideation, production workflows, and performance analysis.

• Stay ahead of platform trends, competitor activity, and algorithm changes to ensure continuous innovation in creative output.

Requirements:

• 2-3+ years of experience in creative strategy, performance marketing, or growth-focused advertising, ideally within consumer tech or agency environments.

• Hands-on experience with paid media platforms such as Meta, Google App Campaigns/UAC, Apple Search Ads, or similar ecosystems.

• Understanding of ASO principles and experimentation methods for app store creative optimization.

• Strong balance of creative intuition and analytical thinking, with the ability to connect ideas to measurable performance outcomes.

• Excellent communication skills with the ability to align stakeholders across creative, marketing, and product teams.

• Highly organized, adaptable, and comfortable managing multiple concurrent workstreams in fast-paced environments.

• Experience using AI tools (e.g., ChatGPT, Claude, Microsoft Copilot) and marketing analytics platforms is a strong plus.

• Bonus: experience in cybersecurity, privacy, or performance creative studios, along with strong presentation and storytelling skills.

Benefits:

• Competitive annual salary range of $90,000-$120,000 depending on experience and location.

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) retirement plan with employer matching for eligible US employees.

• Employee referral bonus program.

• Wellness programs designed to support physical and mental well-being.

• Generous paid time off policy.

• Remote-first flexibility within the United States.

• Opportunity to contribute to impactful work in a high-growth, innovation-driven environment.

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