Assistant Manager - Marketing

Accountabilities:

• Develop and execute integrated inbound and outbound lead generation campaigns to drive qualified pipeline growth and engage business owners, investors, and strategic buyers.

• Build, manage, and optimize cold outreach campaigns across email and LinkedIn, continuously improving messaging, targeting, cadence, and conversion performance.

• Own the day-to-day administration of the CRM and marketing automation platform, including workflows, lead scoring, segmentation, nurture campaigns, reporting, and data quality.

• Create high-quality marketing content, including blogs, thought leadership articles, newsletters, landing pages, sales collateral, executive social media content, and campaign copy tailored to a professional B2B audience.

• Lead SEO initiatives while implementing Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search optimization strategies to maximize online visibility across traditional and AI-powered search platforms.

• Build and enhance AI-assisted marketing workflows using modern generative AI tools to improve content creation, research, outreach, reporting, and operational efficiency.

• Manage organic social media strategy across executive and corporate channels while supporting employer branding and brand awareness initiatives.

• Plan, launch, and optimize paid media campaigns, including Google Ads, monitoring budgets, campaign performance, and return on investment.

• Track marketing performance through CRM, analytics, SEO, and advertising platforms, producing executive-ready reports with actionable recommendations.

• Collaborate closely with business development, leadership, and external specialists to align marketing initiatives with commercial objectives while staying current on industry trends and emerging marketing technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 4-6 years of progressive B2B marketing experience, preferably within financial services, consulting, M&A advisory, or other professional services environments.

• Hands-on experience managing HubSpot or a comparable CRM and marketing automation platform, including workflows, segmentation, lead scoring, and reporting.

• Proven success designing and executing lead generation, outbound prospecting, and pipeline development campaigns.

• Strong expertise in SEO, with familiarity in AEO, GEO, and AI search optimization best practices.

• Experience managing Google Ads campaigns, paid media budgets, and performance marketing initiatives.

• Excellent writing and editing skills with experience producing content for technical, financial, or advisory audiences.

• Practical experience leveraging AI tools and building AI-assisted workflows, automations, or marketing processes beyond basic conversational use.

• Strong analytical mindset with experience using marketing dashboards, campaign reporting, attribution models, and data-driven optimization.

• Excellent communication, organizational, and project management skills, with the ability to manage multiple initiatives independently in a remote environment.

Preferred Qualifications

• Previous marketing experience within M&A, investment banking, private equity, venture capital, or business brokerage.

• Familiarity with platforms such as Semrush, Ahrefs, Google Analytics, Google Search Console, LinkedIn Sales Navigator, and email deliverability tools.

• Experience developing sales enablement materials, thought leadership content, and marketing collateral for advisory or technical audiences.

• Experience building custom AI agents, internal tools, API-driven automations, or advanced AI-powered marketing workflows.

Benefits

• Fully remote work opportunity.

• Long-term contract engagement.

• Opportunity to work with a global B2B organization serving international clients.

• Exposure to cutting-edge AI-powered marketing technologies and modern marketing strategies.

• Broad ownership across multiple marketing disciplines with significant impact on business growth.

• Collaborative, entrepreneurial environment with opportunities to shape marketing strategy and execution.

• Exposure to international markets and cross-functional business teams.

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