The Challenge
Indy is the all-in-one app for 200K+ French freelancers automating their accounting-and they're gunning for 1M by 2027 after raising €40M Series C. You'll own the conversion and retention strategy that turns free users into paying subscribers, directly impacting revenue.
Your Mission
Map and audit the full user lifecycle from signup to payment conversion; identify top 3 friction points and design experiments to test
Establish baseline metrics for onboarding flow, activation rate, and free-to-paid conversion; define targets aligned with company growth goals
Launch 2-3 targeted email/SMS campaigns for high-intent segments (warm leads, stalled free users) with clear conversion KPIs
Collaborate with product and design to ship one major onboarding UX improvement based on user feedback and data
Increase free-to-paid conversion rate by 15-25% through multi-channel lifecycle campaigns (email, SMS, push, in-app messaging)
Design and scale the referral program to drive 10-15% of new signups via existing user advocacy
Build a predictive churn model; launch win-back campaigns for at-risk users with measurable retention lift
Create a segmented upsell strategy that maximizes ARPU, testing messaging and timing across user cohorts
KPIs You'll Own
Free-to-Paid Conversion Rate
% of free users converting to paid subscription within 30/60/90 days of signup.
User Activation Rate
% of new signups completing critical onboarding steps (bank sync, first invoice, dashboard exploration).
Monthly Retention Cohort
Month-over-month retention of users by signup cohort; target: >70% M1, >50% M6.
Customer Lifetime Value (CLV)
Average revenue per user over their lifetime; track by acquisition channel and cohort.
Referral Contribution
% of new signups and MRR attributed to existing user referrals.
Tools & Stack
Your Team
Your Manager
Nelly, Head of CRM & User Lifecycle
Current Team
2 other CRM Managers on the team; cross-functional collaboration with Product, Design, Data, and Revenue teams
New growth marketing manager role within existing CRM team
The Package
Salary
€45K-€60K base
Equity
Likely (post-Series C, typical for manager-level roles in French startups)
Remote
On-site, Lyon, Auvergne-Rhône-Alpes, France
Benefits & Perks
Company Intelligence
Indy is the all-in-one accounting and admin platform for French freelancers. It automates invoicing, bookkeeping, tax declarations, and business account opening-with 50% of features free. Founded to solve the accountancy burden for independent workers, Indy has grown to 200K+ users and just closed a €40M Series C round.
Team Size
320
Funding
€86M total (latest: €40M Series C)
Customers
200K+ independent contractors; targeting 1M by end of 2027
Culture
Human-first, mission-driven. Explicitly values workplace quality and diverse backgrounds. Built around a super-app vision for freelancer admin.
Is This Role For You?
- You've driven conversion or retention metrics in a B2B SaaS or B2C product-you live and breathe cohort analysis, funnel optimization, and LTV
- You're fluent in lifecycle marketing workflows (email, SMS, push, in-app) and can brief marketers and developers with equal clarity
- You thrive in fast-growth, mission-driven environments where your work directly ties to revenue and user happiness
- You're comfortable with ambiguity, own problems end-to-end, and iterate quickly based on data rather than hunches
- Bonus: You have experience with European B2B SaaS or fintech; French language is a plus but not required
- You prefer to execute campaigns by checklist rather than design and validate hypothesis-driven experiments
- You need a fully remote setup-this is on-site in Lyon
- You're unfamiliar with SQL, analytics platforms, or basic statistical thinking-this role is metrics-first
- You're risk-averse or uncomfortable shipping imperfect solutions to learn fast in a fast-scaling company
Interview Process
Initial conversation with Nelly
Discuss your lifecycle marketing background, key wins, and fit with the CRM & User Lifecycle team vision
Case study or take-home exercise
Likely a real or realistic scenario: analyze a user cohort dataset, identify a retention problem, and design a campaign to solve it
Cross-functional panel (Product, Data, Design)
Explore how you collaborate, your comfort with ambiguity, and your ability to translate user insights into action
Final meeting with leadership/Head of Growth
Company fit, long-term vision alignment, and offer discussion
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More like this
Offres du même type
Stage communication & Community Manager 2 mois
ESDMA • PUTEAUX, France
Growth & Marketing Ops Manager (H/F)
ASTPrep • Paris, FR
Alternance - Digital Marketing Officer
OVHcloud • 33000 Bordeaux
Junior Marketing Coordinator Apprentice
ITW Automotive Aftermarket Europe • 33608 Pessac
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.