The Challenge
GROW is a high-velocity growth consulting agency hitting 270% YoY growth across 15+ countries. They're scaling their outbound lead generation practice and need a hands-on manager who can architect multi-channel strategies, master tools like Lemlist and Clay, and coach client teams to hit aggressive lead targets.
Your Mission
Land and launch 3-5 new client outbound campaigns with defined ICPs, intent signals, and scraping strategies
Build repeatable playbook for database generation, sequence writing, and tool setup across different verticals
Achieve 35%+ reply rates and 8%+ meeting booked rates on initial client campaigns
Document and systematize GROW's outbound methodology in Notion for team scaling
Own full P&L for 8-10 active client campaigns generating 500+ qualified leads monthly
Establish GROW as expert in AI-assisted outbound (Clay, Lovable, Cursor) with case studies
Train and certify at least 4 client teams on lead gen best practices and tool usage
Identify and implement 2+ process improvements that reduce campaign setup time by 40%
KPIs You'll Own
Leads Generated (Monthly)
Total qualified leads delivered across all active client campaigns per month.
Reply Rate %
Percentage of outreach that receives responses, targeting 35%+ benchmarks.
Meeting Booked Rate %
Percentage of replies that convert to qualified meetings, targeting 8%+ conversion.
Client Retention %
Percentage of clients retained quarter-over-quarter; measure of strategy effectiveness.
Campaigns Launched
Number of new outbound campaigns launched and optimized per quarter.
Time to Campaign Launch (Days)
Days from client kickoff to first outreach sequence firing.
Tools & Stack
Your Team
Your Manager
Not specified; likely report to Head of Growth or Agency Partner
Current Team
GROW team composition not detailed; you'll work with client teams and internal strategy leads
Backfill/expansion role as agency scales outbound practice
The Package
Salary
€45K-€60K base
Remote
On-site, Paris office. No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
GROW is a boutique B2B growth consulting agency specializing in outbound lead generation, sales strategy, and LinkedIn personal branding. Operating from Paris and the USA with 500+ clients across 15+ countries, they've generated 25,000+ leads and coached 350+ sales professionals while maintaining a lean, mission-driven team.
Customers
500+ in 15+ countries across multiple verticals
Culture
Ambitious yet human-scaled; results-obsessed with emphasis on collaboration and mentorship.
Is This Role For You?
- You've run 2-3+ outbound campaigns with real ROI and can show 30%+ reply rates and qualified meeting conversion
- You fluently configure Lemlist, Clay, Instantly, or similar multi-channel tools from ICP targeting to automation rules
- You write snappy, personalized cold outreach that drives opens and replies-not templates
- You're excited by AI tooling (scraping, code-assisted dev with Cursor/Claude) and want to scale outbound through automation
- You've only managed outbound as a side project; this role demands deep hands-on expertise and a proven track record
- You prefer spreadsheets and manual processes over tools; GROW lives in Notion, Lemlist, and AI automation
- You're looking for remote flexibility; this is on-site Paris only
- You want a purely strategic role; you'll be in the weeds building databases, writing sequences, and troubleshooting campaigns daily
Interview Process
Application & Portfolio Review
Submit 2-3 outbound campaigns you've built with metrics (reply rate, meeting booked rate, timeline to launch).
Screening Call (30 min)
Discuss outbound experience, tool proficiency, and how you approach strategy design and iteration.
Case Study Exercise (Async, 2-3 hours)
Given a fictional ICP and target account, design full outbound strategy: targeting, messaging, tools, and expected metrics.
Manager Interview (60 min)
Deep dive on past campaigns, how you optimize for reply/conversion, client communication style, and AI tool experience.
Cultural Fit & Offer (30 min)
Discussion with founder/partner on values, growth ambition, and team dynamic.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.