Director, Country Marketing THV France

The Country Marketing Director France is accountable for defining and leading the country marketing strategy to drive sustainable business growth and value differentiation in France. This role provides senior marketing leadership at country level, translates European strategy into impactful local execution, and ensures strong cross-functional alignment. As a member of the THV France Leadership Team, the role contributes to country decision-making and leads the Country Marketing organization to deliver measurable business outcomes.

How you will make an impact:

• Strategic Leadership & Business Accountability

Define, lead, and continuously refine the France Country Marketing Strategy, aligned with European priorities and local market dynamics.

Act as the senior marketing leader for France and active member of the THV France Leadership Team, contributing to country strategy, prioritization, and decision-making.

Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact.

Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics.

• Marketing Excellence & Execution

Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives.

Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence.

Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements.

Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs.

• Customer Engagement & KOL Strategy

Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings.

Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders.

Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement.

• People Leadership & Matrix Collaboration

Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations.

Build organizational capability through coaching, talent development, and effective resource allocation.

Partner closely with Sales, Clinical, Training, Market Access, Governmental Affairs, and European Marketing teams to ensure integrated execution.

Represent country insights and best practices in European forums, contributing to regional strategy evolution.

What you will need:

• Demonstrated experience in senior marketing leadership roles, with accountability for strategy and business impact.
• Proven ability to lead and develop teams within complex, matrix organizations.
• Extensive knowledge of marketing strategy, product launches, campaigns, and customer engagement in the MedTech or healthcare environment.
• Strong analytical capability to assess market share, pricing, competitive dynamics, and reimbursement environments.
• Solid clinical knowledge of relevant disease areas and care pathways, including purchasing processes and adoption challenges.
• Strong communication, influencing, and relationship-management skills across all organizational levels.
• Ability to manage competing priorities in a fast-paced environment.
• Willingness to travel (estimated 30–40%, including occasional multi-day trips).
• Full adherence to company policies, compliance, and Environmental Health & Safety requirements.