Outbound Growth Manager

CONTEXTE

Edenred is accelerating the transformation of its commercial model, with a strong focus on data, CRM harmonization (Salesforce) and scalable revenue generation.

Outbound is a key strategic lever to better target, engage and convert prospects across multiple markets. Today, practices remain heterogeneous across Business Units, with different levels of maturity, tools and processes.

The objective is to move from fragmented outbound initiatives to a scalable, data-driven engine contributing directly to pipeline generation across countries.

YOUR ROLE

• Contribute to building and scaling Edenred's outbound capabilities as a reliable and high-performing pipeline generation engine, combining strategy, data, tools and execution.

• You will play a key role in shaping how outbound is structured and deployed across markets, working closely with central and local teams.

1. Assess needs & support local teams

• Understand the level of outbound maturity across Business Units

• Adapt the level of support accordingly (from hands-on execution to more structured guidance)

• Act as a central point of coordination between local teams and central initiatives

2. Drive pilots & execution

• Launch outbound initiatives in priority countries

• Support local teams in campaign preparation (targeting, data)

• Contribute hands-on when needed (data enrichment, campaign structuring)

• Help build a reliable outbound engine, from data sourcing to CRM-ready accounts

3. Build the data & targeting backbone

• Improve data quality, enrichment and account prioritization

• Contribute to building scoring and prioritization approaches to focus on high-value opportunities

• Structure targeting approaches when needed, depending on BU maturity

• Ensure strong consistency with Salesforce

4. Evaluate and implement the outbound stack

• Identify, test and benchmark relevant tools (data, signals, outreach)

• Run pilots and contribute to tool selection

• Support deployment across BUs

5. Structure and scale outbound approaches

• Contribute to defining scalable outbound frameworks and best practices

• Identify key use cases (prospecting, reactivation, cross-sell)

• Adapt approaches to different markets and levels of maturity

6. Measure & improve performance

• Track key KPIs (pipeline generation, conversion, ROI)

• Establish feedback loops with Sales teams to refine targeting and outbound approaches

• Analyze performance drivers (won/lost insights) and identify improvement levers

7. Explore AI & automation opportunities

• Identify opportunities to leverage AI and automation to improve targeting, enrichment and outbound efficiency

YOUR PROFILE

· 3-5 years of experience in Growth, Sales Ops, RevOps or outbound strategy

· Strong understanding of B2B sales and pipeline generation

· Ability to structure topics while remaining hands-on in execution

· Strong affinity with data, tools and CRM environments (Salesforce is key)

· Comfortable working in a multi-country environment

· Strong collaboration and stakeholder management skills

· Pragmatic, impact-driven and adaptable