The Challenge
DiDi is scaling its fleet ecosystem across Spanish-speaking LATAM and needs a seasoned operator to build repeatable processes for sourcing, launching, and scaling fleet partners from 0→1. You'll own the entire growth funnel for vehicle supply in Mexico and the region, working across partnerships, operations, and analytics to hit aggressive supply targets.
Your Mission
Map current fleet partner landscape in Mexico; identify 3-5 high-potential new partner targets and validate acquisition strategy
Document and standardize the 0→1 fleet launch playbook with ops and BD teams; run first pilot launch with new partner
Build baseline dashboards tracking fleet cohort health, partner economics, and supply growth velocity by segment
Establish cross-functional weekly cadence with internal stakeholders and define fleet growth OKRs for next 12 months
Launch 4-6 new fleet partnerships; achieve 30%+ month-over-month growth in active vehicle supply from new fleet channels
Develop and test 2-3 repeatable playbooks for different fleet partner archetypes (corporate fleets, independent operators, leasing companies)
Scale team with 2-3 new hires in BD and operations; document training curriculum and role-specific KPIs
Deliver profitability analysis per fleet cohort; identify levers to improve unit economics by 15-20% within 6 months
KPIs You'll Own
Fleet Partner Acquisition
Number of new fleet partners signed and activated monthly; track conversion rate from prospect to active operations.
Vehicle Supply Growth (MoM %)
Month-over-month percentage growth in active vehicles supplied by managed fleets; segment by partner type and region.
Fleet Cohort Economics
Revenue per vehicle, take rate, and unit profitability by fleet cohort; benchmark against internal targets and peer performance.
Time-to-Launch (0→1)
Average days from partner contract signature to first ride or delivery; target reducing cycle time by 30% YoY.
Partner Retention & Churn
Monthly/quarterly churn rate among active fleets; track reasons for churn and re-engagement success rate.
Team Capacity & Output
Deals in pipeline, deal velocity, and team utilization; monitor hiring and onboarding speed to support growth targets.
Tools & Stack
Your Team
Your Manager
VP or Regional Head of Growth (reporting line not explicitly stated)
Current Team
Cross-functional team spanning business development, operations, and analytics; exact headcount not specified
New role — building team from current state
The Package
Salary
$140K-$180K base
Remote
On-site in Mexico City Metropolitan Area, Full-time
Benefits & Perks
Company Intelligence
DiDi Global is the world's leading mobility technology platform operating across Asia-Pacific, Latin America, and Africa. Services span ride-hailing, taxi, chauffeur, delivery, freight, fintech, and auto solutions. The company is heavily invested in AI, sustainability, and creating employment opportunities for drivers and delivery partners.
Customers
Individual riders, drivers, delivery partners, fleet operators, merchants (food delivery)
Culture
Data-driven, user-centric innovation; win-win collaboration; safety and sustainability focus
Is This Role For You?
- You've scaled supply-side or asset-heavy marketplace businesses (mobility, logistics, fintech) and own growth end-to-end
- You thrive in ambiguous, fast-paced environments and excel at both strategic thinking and execution
- You can lead and develop cross-functional teams (BD, ops, analytics) with strong people management skills
- You're comfortable navigating complex stakeholder environments and international partnerships in emerging markets
- You need a fully remote setup or flexible location — this is on-site in Mexico City
- You prefer narrow, specialist roles — this requires hands-on work across strategy, operations, and sales
- You lack 8+ years of relevant experience in strategy, operations, business development, or general management
Interview Process
Phone Screen
Initial conversation on background, growth scaling experience, and interest in LATAM mobility
Case / Take-Home
Likely scenario on fleet partner acquisition strategy or 0→1 launch playbook design
In-Person / Video Round(s)
Interviews with hiring manager, peer stakeholders (ops, analytics, BD), and potentially senior leadership
Reference & Background Check
Standard reference checks and verification of prior experience
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.