The Challenge
Dialpad is the AI-powered comms platform trusted by 50K+ companies (Netflix, Uber, Randstad). Own the entire self-service growth engine—from signup to expansion—and report directly to the COO with real leverage to move revenue.
Your Mission
Audit and map the full self-service funnel (acquisition → activation → expansion → retention); identify top 3 bottlenecks blocking revenue growth
Design and implement A/B testing framework for onboarding flows; establish baseline conversion metrics for signup-to-activation
Build cross-functional alignment with product, marketing, and data; establish weekly growth review cadence with executive stakeholders
Launch first high-impact retention or expansion campaign targeting either churn reduction or cross-sell; target 5-10% lift
Increase self-service expansion revenue by 15-25% through optimized onboarding, feature adoption, and upsell flows
Reduce time-to-value (activation) by 20%+ via iterative flow optimization and behavioral analytics
Scale 2-3 proven retention or referral campaigns to drive predictable cohort retention lift
Own and deliver quarterly growth forecast; establish and track 5+ core growth dashboards feeding executive reporting
KPIs You'll Own
Self-Service ARR Growth Rate
Quarterly revenue growth from self-serve customers; primary P&L metric.
Signup-to-Activation Conversion
% of signups who reach activation milestone (e.g., first successful call, team invite); measures onboarding efficiency.
Net Revenue Retention (NRR)
Retention + expansion revenue from existing self-serve cohorts; north star for retention and upsell.
Time-to-Value (TTV)
Days from signup to activation; lower TTV drives faster expansion and reduces churn risk.
Cohort Retention (Month 1, 3, 6, 12)
% of cohort users/accounts retained; tracks long-term engagement health by acquisition period.
Cross-Sell/Upsell Attach Rate
% of active customers adopting additional products or tiers; direct expansion revenue lever.
Tools & Stack
Your Team
Your Manager
Chief Operating Officer
Current Team
Cross-functional matrix: marketing, product, data, design, finance. No current growth team details provided.
New role or potential backfill; growth function being elevated to VP/C-suite reporting.
The Package
Salary
$200K-$280K base
Remote
On-site required. Choice of hubs: San Ramon CA, Denver CO, Austin TX, or Tempe AZ.
Benefits & Perks
Company Intelligence
Dialpad is the leading AI-powered customer communications platform used by 50K+ companies (Netflix, RE/MAX, Uber, Randstad, Tractor Supply) to drive real-time insights and automation. The company operates at scale with significant ambition to evolve its product and team capabilities.
Customers
50,000+ including Netflix, RE/MAX, Uber, Randstad, Tractor Supply
Culture
High-performing, ambitious team. Values: Scrappy, Curious, Optimistic, Persistent, Empathetic. Continuous evolution with industry-leading AI.
Is This Role For You?
- You've led growth at a B2B SaaS company and own P&L impact—acquisition, activation, expansion, retention all live in your head
- You're obsessed with metrics: user funnels, cohort analysis, experimentation rigor, and dashboarding are second nature
- You thrive working cross-functionally and can translate data into clear narrative for execs and product teams
- You want VP-level autonomy and COO visibility to shape strategy, not just execute tactics; you're ready to hire and scale a team
- Self-service and PLG models excite you; you understand freemium-to-paid motion and expansion mechanics
- You're expecting fully remote—this is on-site only; relocation to one of four hubs required
- Growth marketing is your only playbook; you need deep product, data science, and onboarding chops to succeed here
- You prefer consulting/advising over ownership; this role demands hands-on execution, testing, and iteration alongside teams
Interview Process
Initial Screen
Recruiter alignment on SaaS growth background, B2B self-service experience, and COO reporting expectations.
Growth Strategy Deep Dive
Hiring manager (likely COO or Head of Growth) reviews past growth initiatives: metrics, experimentation, cross-functional execution, and revenue impact.
Case Study / Growth Challenge
Work through a Dialpad-specific growth scenario: analyze funnel data, recommend experiments, forecast impact.
Cross-Functional Panel
Meet with product, marketing, and data leaders to assess collaboration style, communication clarity, and shared vision.
Executive Alignment
Final conversation with COO or board observer to confirm strategy fit, autonomy expectations, and 90-day plan.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.