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Growth Marketing

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Founding Marketing Associate

  • €55K - €75K
  • Paris
  • Confirmé
  • On-site
  • Full time
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Salary

€55K - €75K

Location

Paris

Setup

On-site

Posted

3 months ago

B2B SaaSOn-site Paris$55K-$75KContent + OpsAI-NativePre-PMF Scale

The Challenge

DeepIP is the embedded AI platform winning the patent world (400+ law firms, $40M raised, 213% NRR). 2026 is when clients move from POC to production-and you need to make that transformation visible to every IP professional on earth.

Your Mission

First 3 Months
1

Build systematic client intake process: capture wins in real-time, not retroactively; establish 1-2 case study interviews per week

2

Launch first 3 client success narratives (written + video formats) with measurable engagement benchmarks

3

Create reusable creative brief template and agency management framework for events + collateral

4

Master AI-native workflow: establish personal toolkit (Claude, Notion, video tools) and document processes for scale

By 6 Months
1

Own full client story engine: 12+ published case studies, 4+ video narratives, 2+ press placements with trackable pipeline impact

2

Execute 3+ high-impact field events (panels, workshops, dinners) from concept through sales handoff; measure attendance + pipeline generated

3

Establish brand voice standards across BOFU channels: tone guide, design brief templates, approval workflow that doesn't bottleneck

4

Prove AI multiplier thesis: document how AI tools cut content production time by 40%+ and scaled output without headcount growth

KPIs You'll Own

Client Stories Published

Number of case studies, video narratives, and press features launched per quarter; tracked to pipeline contribution.

Event Pipeline Impact

Qualified leads and pipeline value generated from sponsored panels, dinners, and field activations.

Content Engagement (BOFU)

Click-through rate, time-on-page, and sales team usage of client story materials in late-stage deals.

Brand Sentiment (IP Professionals)

Net sentiment in IP forums, LinkedIn mentions, and peer feedback on DeepIP positioning vs. competitors.

Operational Velocity

Time from client win to story live; cost per event; content production cycles vs. baseline.

Tools & Stack

Claude / AI writing assistantsMicrosoft Word (embedded product)NotionVideo editing software (Descript or similar)Project management (Asana or Linear implied)Analytics dashboards (Mixpanel or Amplitude implied)Agencies (design, video, event production)

Your Team

Your Manager

Head of Growth

Current Team

Head of Growth, Content Marketing Manager, design/video agencies

New role. Founding Marketing Associate-you're building the brand visibility function from scratch.

The Package

Salary

$55K-$75K base

Equity

Likely (founding-stage context), not specified-ask

Remote

On-site, Paris. Listed as 'Hybrid' but language suggests core presence required.

Benefits & Perks

Early-stage equity upside (assume 0.1-0.3% range for mid-level founding hire)
Work directly with product/sales on real customer transformations
High agency budget + creative freedom within brief
Learning budget for AI tools and growth marketing certification

Company Intelligence

DeepIP embeds AI into Microsoft Word and existing IP management systems to cover the full patent lifecycle. Trusted by 400+ law firms and corporate teams including Greenberg Traurig and Dexcom, they've grown 10x ARR in 18 months with 213% NRR and raised $40M.

Funding

$40M (series not specified)

Customers

400+ law firms and corporate IP teams; named customers: Greenberg Traurig, Dexcom

Culture

High-growth SaaS, technically credible, peer-to-peer B2B positioning. Expects operators who ship fast and think like scalable systems.

Is This Role For You?

For You If
  • You're equally comfortable writing a case study and running an event logistics spreadsheet-and you don't resent either
  • You have a felt sense for tone and can edit something for rhythm, not just grammar; you know why a piece 'isn't right yet'
  • You see AI as a multiplier for your work, not a threat; you actively integrate Claude, GPT, or similar into your workflow
  • You've worked in B2B (ideally tech or professional services) and understand how to talk to specialists without dumbing down the tech
Won't Work If
  • You want pure creative work or pure operations-this role requires both, every week
  • You're skeptical about AI tools or expect the company to hire your way out of scaling problems
  • You need remote flexibility or can't commit to regular on-site presence in Paris

Interview Process

1

Initial call (30 min)

Head of Growth screens for storytelling instinct + operational bias. Expect: Why DeepIP? Example of a client story you've shaped.

2

Writing/Creative assignment (async, 3-4 hours)

Draft a case study outline or brief a designer for a piece of collateral. Shows tone judgment, brevity, and point of view.

3

Operational deep dive (45 min)

Walk through how you'd plan an event or manage an agency. What systems do you build? How do you handle ambiguity?

4

Content Marketing Manager sync (30 min)

Alignment on voice, editorial workflow, and how you two divide TOFU/MOFU vs. BOFU ownership.

5

Final with Head of Growth + potential investor

Strategic fit on brand vision and 2026 roadmap. Expect questions on how you'd position DeepIP's defensibility.

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Context

About Growth Marketing roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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